New Agents are Attracted by the Offer of a Web Site for Them:
Don't be fooled. Many of today's new real estate agents are much more tech savvy than their brokers. Couple that with their awareness of personal branding in their marketing, and they are quite aware that a personalized web presence is mandatory for success.Your agent recruiting will be energized if you can offer an almost-turnkey real estate broker web site that's unique for them. You don't have to sacrifice corporate branding or consistency of image to do it.
Producing Agents Will Stay if Their Web Sites are Bringing Business:
Using services or web design structures that build brand look across the individual sites and inter-link them for search engine optimization will produce traffic and business. What is required is site personalization for the agent, while company logo, brand and theme are consistent across all the sites. Done properly, an agent can market their site, even using pay-per-click if desired, while contributing to the search engine visibility of all the linked sites.Keep Control, Build Business and Maybe Even Cut Broker Costs:
Using these tiered and inter-linked structures, the brokerage can actually realize an increase in business while possibly decreasing their online marketing expense. When agents can see that their individual marketing efforts and expenditures are bringing business directly to them, they'll likely spend more. One agent's success will spur others to emulate and improve their marketing. All this is better than a room full of agents with their hand out for leads.It's All About Getting, Tracking and Converting Prospect Leads:
A properly designed brokerage web presence will have some cohesive method of capturing leads, getting them to agents very quickly, tracking how they're handled and bringing them to a transaction.This should also be the same method across all the linked agent sites. A consistent process for the prospect is necessary. This leads into a consistent process inside the brokerage to make it all work.
