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Using Real Estate Video in Your Business

By James Kimmons, About.com

It's critical to your future marketing success to implement video in your listing, area, and personal marketing strategy. Take these steps in sequence to get a firm footing in what you'll need to do, and the equipment hardware, software and services necessary.

1. Why Video is Critical to the Real Estate Professional

Read some statistical evidence that illustrates the growing importance of video on the Internet. It would be difficult to point out an application for video that could benefit more than the presentation of homes for sale, or other area promotion. Learn why it's critical to your business.

2. What Do You Need For a Video Camcorder?

Image of The Flip CamcorderJim Kimmons
Though there are some very expensive and high quality video solutions out there, many real estate professionals have gravitated to The Flip video camcorder for simplicity and economy. Read a profile of The Flip, how to use it, and where to get it at a good price.

3. YouTube - The Video Monster

YouTube was purchased by Google, and it just keeps getting bigger. It is the most-visited video portal in the world, and likely will hold that position for some time to come. Learn how it can benefit your web marketing presence, as well as some free software that can produce easy videos from still shots for upload to YouTube.

4. Syndication of Real Estate Video

Tubemogul Graph of Video ViewsJim Kimmons
Learn about a great online solution that will place your video on multiple sites with just one upload operation. It will also allow you to link your listing client to charts showing the views of their listing on these sites.

5. Balancing Real Estate Video Quality With Marketing Value

Read about the different opinions you'll find on whether YouTube and the other free video services are worthwhile for real estate video, or if one should use a paid service for higher quality storage and presentation. It's really a balance of the two, and it needn't be expensive.

6. A Profile of Screencast.com - Storage & Sharing of Real Estate Video

You'll be using YouTube and the free sites, but you'll also want ultimate control of your video files, their quality, and better ways to share them. This can be accomplished with a paid storage and sharing solution like Screencast.com.
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