Internet Marketing for the Real Estate Brokerage
Even more than for traditional media, the internet requires careful planning. A broker must produce a cohesive and consistent branding across brokerage and agent web sites. Learn how to leverage your agent sites and blogs to enhance the broker site and bring more business.
Setting Up A Successful LinkedIn Real Estate Profile
A step-by-step tutorial on setting up an effective LinkedIn Profile, and why it's important to your future.
A step-by-step tutorial on setting up an effective LinkedIn Profile, and why it's important to your future.
Using Real Estate Video in Your Business
It's critical to your future marketing success to implement video in your listing, area, and personal marketing strategy. Take these steps in sequence to get a firm footing in what you'll need to do, and the equipment hardware, software and services necessary.
It's critical to your future marketing success to implement video in your listing, area, and personal marketing strategy. Take these steps in sequence to get a firm footing in what you'll need to do, and the equipment hardware, software and services necessary.
Unique Real Estate Web Site Content is Critical
Interesting and unique real estate website content is critical for the success of your site. The interesting part is for your visitors, while the unique part is for the search engines. Some SEO will go a long way in this strategy also. Use these links to get the information you need in order to end up with a site that appeals to your visitors and gets higher free search engine placement.
Interesting and unique real estate website content is critical for the success of your site. The interesting part is for your visitors, while the unique part is for the search engines. Some SEO will go a long way in this strategy also. Use these links to get the information you need in order to end up with a site that appeals to your visitors and gets higher free search engine placement.
Profile of A Successful Brokerage Web Presence
You can lure new agents with a page off your company web site and some shared leads, but long-term retention requires a better plan.
You can lure new agents with a page off your company web site and some shared leads, but long-term retention requires a better plan.
Pay-Per-Click (PPC) Fraud - Should it Stop You from Doing PPC?
Pay per click, or PPC, fraud is real. However, one shouldn't let it keep them from using this extremely focused and cost effective advertising medium for their real estate brokerage.
Pay per click, or PPC, fraud is real. However, one shouldn't let it keep them from using this extremely focused and cost effective advertising medium for their real estate brokerage.
Real Estate Ads Move to the Internet
This article on the Business Week site further illustrates the real estate marketing changes brought about by the internet. See how and why large brokers are moving from print ot the web.
This article on the Business Week site further illustrates the real estate marketing changes brought about by the internet. See how and why large brokers are moving from print ot the web.