Internet Marketing for the Real Estate Brokerage

When real estate tech-talkers are congratulating real estate professionals for being number one in Google searches for keywords and phrases NOBODY uses, they're not helping.

Zoho isn't as widely adopted as Google for documents and email management, but it may be getting more popular. I decided to look into it, starting with the Zoho CRM product, and now it's what I use to manage my real estate contracts and projects.

A great many companies sell leads to real estate agents. They get many of these leads from websites designed to grab a site visitor and sell their information to one or more real estate agents in an area. Some take a percentage of the commission as their fee. Are these ripoffs?

Using Twitter and a WordPress site to bring the community's breaking news to one site by category.

A step-by-step tutorial on setting up an effective LinkedIn Profile, and why it's important to your future.

It's critical to your future marketing success to implement video in your listing, area, and personal marketing strategy. Take these steps in sequence to get a firm footing in what you'll need to do, and the equipment hardware, software and services necessary.

Interesting and unique real estate website content is critical for the success of your site. The interesting part is for your visitors, while the unique part is for the search engines. Some SEO will go a long way in this strategy also. Use these links to get the information you need in order to end up with a site that appeals to your visitors and gets higher free search engine placement.

You can lure new agents with a page off your company web site and some shared leads, but long-term retention requires a better plan.

Pay per click, or PPC, fraud is real. However, one shouldn't let it keep them from using this extremely focused and cost effective advertising medium for their real estate brokerage.

This article on the Business Week site further illustrates the real estate marketing changes brought about by the internet. See how and why large brokers are moving from print ot the web.

There's a lot more writing on the Web about SEO, Search Engine Optimization for real estate than there is about SEM, Search Engine Marketing. Understand the difference.

It's enough to make a real estate professional throw up their hands and give up! However, learn here how to write content once and use it in multiple places around the Web to promote your real estate business.