- Brokerage opens its doors, sets up office space for agents.
- Agents are recruited with differing split and services offers.
- Marketing and training are provided to help agents succeed.
- The better agents do, the better the brokerage does.
- Agents have been lured in the past by franchises with big brand names.
- Brand office leads and floor time have been highly valued.
- Brokerages developed company web presence, leaving agents to their own devices.
I don't know where your opinion lies, but I believe the days of this business model are numbered, and coming to an end sooner than many might believe. It simply isn't consumer-friendly, and we no longer control listing information to the point that we don't need to care.
When NAR did their technology survey, more than half of the agents stated that they wanted more in the way of technology help and services from their brokers. Floor time and brand-generated leads are fine, but not as important to them as in the past. In fact, many want no floor time at all. So, what's the answer? It's really a two part answer, one about the Internet, and the other about leveraging agent time and productivity. We'll look at each on the next two pages.
Note: Subsequent to the writing of this article, I became an affiliate with Webex. However, no links in this or any other article on this site result in any payment or credit to me in any way.
