One of the Realogy Companies:
Century 21 Real Estate has been around a long time. It is one of the Realogy Companies, and accounts for hundreds of thousands of property transfer transactions each year.
Fees and Splits are of the Traditional Style:
After a corporate franchise percentage is taken, the fee splits at each brokerage is negotiated between the agent and the broker.
Other fees paid by each brokerage for marketing are generally not passed on to agents, but considered in their agent/broker split calculations.
The Brand Brings Business and Agents:
One Century 21 broker interviewed said that the brand is a definite asset, bringing clients and helping a great deal with agent recruiting. The national advertising is considered a bargain, with the franchisees being loyal to the brand.
Technology Training is a Value to the Brokerage and Agents:
In response to the new internet world of real estate, Century 21 is providing more technology training opportunities to their agents and brokers. This also helps with recruiting and retention.
Corporate Leads are Valuable and Dispersed by Broker:
An interviewed broker placed a great deal of value on the buyer and seller leads that come from corporate sources, including the Century 21 web site. These are distributed to the agents according to individual brokerage procedures.
