Real Estate Success is About Repeat Business and Recommendations

When asked whether they would use their real estate agent again or recommend the agent to others, here's what buyers said:

66% Definitely would.

19% Probably would.

15% Said "Don't Know, Definitely Not or Probably Not".

Analyze your performance and ask for client feedback often. This statistic is too important to your career success to just think you're doing it right. Find out for sure.

When asked whether they would use their real estate agent again or recommend the agent to others, here's what sellers said:

63% Definitely would.

19% Probably would.

18% Said "Don't Know, Definitely Not or Probably Not".

Again, don't assume. Ask your seller clients what you did right and wrong in their listing and transaction. Don't be afraid of criticism, just improve with the knowledge.

The numbers quoted are from the National Association of Realtors® 2005 Profile of Home Buyers and Sellers.

Properly serving real estate clients will bring great rewards in the future for your business. The 80/20 rule would probably be close here. 20% of agents will probably have 80% of those "Definitely" responses. That would go with the old standby that "20% of agents have 80% of the business."

Spend at least as much time on developing your business procedures for excellent client service as you do working on marketing. It will pay great dividends in the future.