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The Work is Much More Efficiently Done, so Redfin has the Answer......?
Are Four Hours Really All That are Needed for A Transaction?

By James Kimmons, About.com

Left - The Redfin founder stated that he believes that Redfin can do for real estate what Amazon, Ebay and Yahoo have done for other industries.

Right - NAR says "The real estate industry has harnessed technology for the benefit of consumers and will continue to do so. Real estate is both high-tech and high-touch, so can be enhanced by both electronic and personal interaction."

The Middle might say that an $18.95 book purchase is far from comparable with a $300,000 home transaction. However, most real estate practitioners are far behind in using internet efficiencies & reflecting them in their pricing.

Left - Redfin says that their agents "can handle many more transactions and charge the clients much less." One of their agents stated that, before moving to Redfin, she was spending only four or five hours on a transaction and not seeing the home.

The Middle - might commend her for her honesty, but also be very concerned about a licensed agent not requiring that they see the home to properly advise their clients, and not spending the time it should take to review all documents and do the coordination necessary for a smooth and successful transaction, frequently requiring 10 to 20 times the hours she states.

Keep going, as the chasm widens.

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