Website Content Questions Answered - A Plan for Your Site

If You Begin With "Intent", Decisions About "Content" Get Easier

The Only Place for "All About You" is the About Me Page

Open any ten real estate websites, and the home page of at least half of them will have a big picture of the brokerage, agent, or team. There will also be a great deal of text about why the visitor should choose that Realtor® for their home purchase or sale. You'll see "Area's Top Producer" and numbers to prove it. There's only one problem with all of this...."It's Not All About You." See what the site visitor is looking for and when it's appropriate to talk about you.

Keep it Above the Fold for Visitor Satisfaction

The print media, particularly newspapers, have used the term "above the fold" for many years. In print, it's the content that a reader can see without opening the piece or unfolding it. If you think it's important there, pay particular attention to it for a website. Above the fold is crucial to your internet marketing success.

What's the Ideal Length for Web Page Content?

Learn why SEO isn't the most important factor in determining the ideal content length for a web page. Put it second behind a much more important consideration - your site visitor. Learn how to determine the ideal content length for your visitor first and the search engines second.

Content Planning Example for a Real Estate Website

For an exercise in planning website content, we'll look at the desire to build a page to educate our visitors in title insurance, the closing process, escrow, etc. See how planning with the intention of informing the visitor determines the content and word counts for us.