1. Home
  2. Business & Finance
  3. Real Estate Business

A Basic Real Estate Web Site Plan For Visitors and Search Engines

By James Kimmons, About.com

5 of 6

Sold Property & Market Statistics are Pure Gold

Statistics are Gold for Lead Generation

Jim Kimmons
Hopefully, your MLS system will provide sold and current market statistics for you in some form or another. You want to have some of this information presented on your site, preferably graphically. Simple graphs with the offer of special detailed reports for email information capture is the best route.

It is best if you can break them out into separate pages by time frame as illustrated in the image. This way you have three opportunities to optimize for the search engines and get your visitors to the type of report they want. Again, your goal is to get the visitor to the site, to the page they want, and keep them until they're a client.

Explore Real Estate Business
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Real Estate Business
  4. Marketing for Real Estate
  5. Internet Marketing
  6. Web Sites and Email
  7. Real Estate Sold Statistics - Real Estate Market Reports Bring Leads

©2009 About.com, a part of The New York Times Company.

All rights reserved.