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Real Estate Web Site Lead Generation Specifics

By James Kimmons, About.com

4 of 4

Once you've gotten that email address don't waste it!

The first thing we absolutely must do is to deliver the requested report, preferably right away via an auto-response email. Don't stop now. Since many buyers and sellers use the internet much earlier in their process, it will probably be a while before they will actually move toward a transaction. Make sure that this prospect will not forget you down the road by using a well-designed drip email program.
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  7. Don't waste that web site prospect email address.

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