Make these reports of such interest that your site visitors will provide their valuable email address in return. We're not talking about a report of how much value there is in a kitchen remodel. Develop reports exclusive to your market area and special considerations when buying or selling real estate there. An example might be a report on the special septic regulations on waterfront property in your lakeside community. Market sales statistics are highly valued by both prospective buyers and sellers.
Real Estate Web Site Lead Generation Specifics
By James Kimmons, About.com Guide
Once you've fostered good feelings from your site visitor because you've provided lots of free and valuable information, you have more credibility when you offer more extensive information via email if they will give you their name and email address.
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- Have free content of value to your visitors.
- Offer special reports of greater value for contact information.
- Offer Special Reports all Around Your Real Estate Web Site
- Once you've gotten that email address don't waste it!
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