1. Continue to the next screen and choose a daily spending budget as well as the maximum amount you're willing to spend for each click. We'll be testing several click bid amounts here, so don't be nervous about testing various amounts.
3. Be aware that you'll probably not be spending the maximum amount per click over time. As an actual example, a maximum click amount of $2.00 each was actually resulting in click costs averaging $0.40 each in one account. The amount you're willing to spend is just one factor in how Google places your ad among those of competitors.
4. Clicking on the "Traffic Estimator" link will give you Google's chart estimating how many clicks and what approximate position in display order your ad will garner. Don't change your plans based on this estimate. Watch your actual results, as they are frequently quite different. It's only a guess at future traffic based on past searches.
