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Using the Google Keyword Bid Tool

By James Kimmons, About.com

5 of 6

Google Keyword Tool Cost & Position Estimates

Cost per click and position comparison.
As the image shows, you can also see, based on what you're willing to pay, about where your ad will be positioned in the paid results sections.

By placing $1.00 in the box for what we're willing to pay, we are shown approximate actual cost per click and the position where our ad would normally be placed. Note that you can change what you're willing to pay to see how that will change the positioning and approximate cost per click.

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