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Using the Google Keyword Bid Tool

By James Kimmons, About.com

3 of 6

The Google Keyword Tool Comparison Columns

The variations of our keyword phrases are displayed, as well as two columns with graphic representations of the volume of searches on each phrase and the competition for that phrase in the second column.

The first column shows us the volume of searches in a given month on each keyword phrase. The second gives a graphic representation of the competition for that keyword.

In the next step, we'll look at the relationship between the two and how to use it to select good real estate keywords for your campaigns.

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