Even if their interest has waned, the fact that they haven't asked to be removed indicates that they still want the information you're providing. Some will also forward the info to others and you could pick up clients over the long haul this way.
Steps to Implement Effective and Profitable Drip Email for Real Estate
By James Kimmons, About.com
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Removing a prospect from your email list.
This is simple. You NEVER remove a prospect from your list unless they ask to be removed or their email address is no longer valid. If they become a client, you just change their status, but keep them on the list for the quarterly statistical emails. You'll find your past clients greatly appreciate these reports.
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- Be sure that you know what you need.
- Write meaningful and informative emails for your drip campaigns.
- Keep the campaigns short and the email frequency spread out.
- Tell them how long and how many drip emails you're sending.
- Keep those prospects until they are ready to act with a long-term email plan.
- Removing a prospect from your email list.
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