We'll show you how to keep up email contact long-term with your prospect and client base, but what you want to do first is to capture that initial site visitor and work them through a process that will not lose them due to too many or too frequent emails.
Our effective broker sends no more than four or five, and spreads them out over a couple of months or more. As an example, he has two campaigns, one for buyers and one for sellers. Depending on what their initial web form is, they are entered into one of these campaigns. The first email goes out immediately, with the second out about a week later, the third almost two weeks after that, etc. This results in the full four or five email campaign taking two months or more to complete.
