Don't use these generic messages any longer than absolutely necessary. Develop your own unique and informative emails. Point out other areas of your web site that the recipient might find useful. Promote your services and things that differentiate you as a real estate agent or broker. If you have a blog, make it the subject of one email in the series to generate traffic and subscribers. If you have special reports offered on your site that require sign-up for receipt, you can send links to them in your email campaign, as you've already gotten their contact information from them.
Steps to Implement Effective and Profitable Drip Email for Real Estate
By James Kimmons, About.com Guide
Most all of the drip email services and software packages out there developed for the real estate business have a group of canned emails that allow you to get set up and running quickly. This appeals to many, as the goal is to get the system operating quickly to generate business.
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- Be sure that you know what you need.
- Write meaningful and informative emails for your drip campaigns.
- Keep the campaigns short and the email frequency spread out.
- Tell them how long and how many drip emails you're sending.
- Keep those prospects until they are ready to act with a long-term email plan.
- Removing a prospect from your email list.
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