1. Home
  2. Business & Finance
  3. Real Estate Business

Steps to Implement Effective and Profitable Drip Email for Real Estate

By , About.com Guide

2 of 6

Write meaningful and informative emails for your drip campaigns.

Most all of the drip email services and software packages out there developed for the real estate business have a group of canned emails that allow you to get set up and running quickly. This appeals to many, as the goal is to get the system operating quickly to generate business.

Don't use these generic messages any longer than absolutely necessary. Develop your own unique and informative emails. Point out other areas of your web site that the recipient might find useful. Promote your services and things that differentiate you as a real estate agent or broker. If you have a blog, make it the subject of one email in the series to generate traffic and subscribers. If you have special reports offered on your site that require sign-up for receipt, you can send links to them in your email campaign, as you've already gotten their contact information from them.

Explore Real Estate Business
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

  1. Home
  2. Business & Finance
  3. Real Estate Business
  4. Marketing for Real Estate
  5. Internet Marketing
  6. Web Sites and Email
  7. Develop meaningful and informative emails for your drip email campaigns.

©2009 About.com, a part of The New York Times Company.

All rights reserved.