What does "above the fold" mean in web sites? Very similar to the text and images above where a newspaper folds, it's the area of a computer's screen visible without scrolling downward. Visitors like to "stroll not scroll" in getting around your site. Using buttons and links for navigation, once a visitor arrives at a page, give them what they're looking for without scrolling downward, or stay "above the fold."
What do real estate web sites do to waste this valuable screen area? A few areas of concern are:
large format logos at top of screen;
large photos of home(s);
large images of area or attractions;
space consuming agent or team images; and
multiple rows of navigation buttons.
Not only do these things get in the way of your visitors ability to quickly find the information they want, many of them are "all about you" items. Your site needs to be all about what your visitors are seeking. Even worse, the listed items are frequently site-wide, replicated across most of your pages. Help your visitors to "stroll not scroll" by keeping your valuable content above the fold.
