Whether you're a new real estate agent or one who's been around for a while but hasn't embraced the web, don't get going on a web site until you have at least learned the basics of what works and what doesn't. Even if you want a site primarily to display your listings, there are simple and inexpensive ways to make it a lead and commission generator.
Each section link below will take you to a wealth of information to help you be successful with your real estate web site.
Sort Out Some of the Myths and Truths about Real Estate Web Sites
Don't believe for a minute that a web site can't generate income for you. Debunk some misconceptions here.
Choose a Domain Name Without Stressing Out
It is not that difficult to come up with domain names that will work for you, and they're easy and inexpensive to register. You can point multiple domain names at one site.
Write Valuable and Original Content
Content that is precisely what your visitors are looking for is critical to the long term success of your site from both the visitors' perspective and that of the search engines.
Build Your Site Using Simple Search Engine Optimization Strategies
Don't worry about the latest hot new search engine tricks, as the engines will figure them out anyway and kill the advantage. Follow a basic plan of content writing that will give you good search engine placement in the long run.
Don't Alienate Your Visitors
Don't waste all your efforts by being stingy with information or by being too pushy for your visitors' contact information. With the earlier web shopping for real estate, it's longer before a prospect is ready to buy or sell. Make sure that you keep them coming back to your site until they're ready.
Get One Site Right Before You Try to Do Multiples
You'll likely read somewhere about how several sites linked together can produce more traffic. It is something to consider, but read this report to see why that's not a good early plan.
Use the Site to Bring Prospects and Commissions
If all you want is a website to display your listings, you're missing a huge marketing opportunity. It doesn't have to be expensive, but you will need to do it right to end up with a site that will bring you business.
Execute a Drip Email Campaign
Though inexpensive time and money wise, drip email can be the most effective marketing you'll ever do. Find out how to get it, set it up and make it effective.
