A Wisconsin Brokerage Describes Their Use of QR Codes - This brokerage has a very informative blog post about their use of QR Codes. They describe to their potential listing clients how their signs and promotional literature contain these picture codes, and how a cell phone user just snaps a picture of the code to be taken to the custom site for that listing.
QR Code Lawn Signs - The beauty of these yard signs is the "cool factor" and the ease with which a prospect can get to a website with color photos and full detail information about a listing. But, there's an added benefit as well. You don't need to post the sign at the home. You could place one of these qr code image signs anywhere. Perhaps there is a local home show, and there is a booth for swimming pools. You place one of these near that booth. Your listing gets traffic!
Put on your marketing cap and think about the potential here. The number of phones that are capable of using the codes will jump dramatically in the next year or so. Get your plan together now, and you could be seeing targeted traffic to your custom listing sites from these codes. Remember, you can have a code for your personal website as well, placing it on your business cards and in other advertisements.
