The first type of content that every real estate website should have is "consumer instructional" material. This is information about the process of buying and selling real estate, as well as definition of terms. Consumers want to know what an exception in a title insurance binder is all about. They want to know about all aspects of a real estate purchase. Because they want to know, they're doing millions of searches daily on Google and other search engines for words and phrases related to their questions. Be there with the answers, and you'll be there at the closing table.
You answer questions every day from prospects and clients about things like:
- title insurance and binders
- contract terminology
- contingencies and how they're handled
- financing and loan types
- home insurance
- easements and encroachments
- the closing process in general
Just those seven quick items could amount to dozens of blog posts or web pages for your site. Especially in blogging, you don't need a lot of text, with 300 to 500 word posts being ideal. So, you can probably do several just talking about easements. Several more can explain title insurance and the items in a title committment. Financing and loan types, even the most basic of information, can provide many articles.
Think of all of the information you had to learn to take your exam and get your real estate license. There's several websites of writing there. It's just explaining in writing what you talk about every day. If you need someone to edit for grammar and readability, you can probably get a family member to do it for you. With the amount of communication that real estate professionals engage in for business, it's just not a problem to get your knowledge out there on the Web for the consumer. They'll find you through the search engines when they have a question, and they'll appreciate that you had an answer.
