A Good Web Site and Follow-up Email Marketing Will Bring Business
We'll cover all aspects of using a web site in your real estate business, including search engine optimization, pay per click ads, content, converting visitors to clients and much more. Develop content that your visitors want, offer extra reports to capture their contact information, and follow up with email drip marketing.
Build The Web Site - Plan for Real Estate Leads
New real estate agents that see what a web site can do for their business are eager to get started on one. Read first about search engine optimization, domain name selection, best content for a real estate web site and more here. Then execute drip email and watch the prospect list grow.
New real estate agents that see what a web site can do for their business are eager to get started on one. Read first about search engine optimization, domain name selection, best content for a real estate web site and more here. Then execute drip email and watch the prospect list grow.
Pay for That First Click, Know What Works in Real Estate PPC …
Before you set up an account or spend a dime on real estate ppc, pay per click, marketing for your real estate web site, know what works best and have a web site set up to capitalize on the visitors you pay to generate. Your budget, whether you want registration, how relevant is the destination page, your ad wording and more are all important.
Before you set up an account or spend a dime on real estate ppc, pay per click, marketing for your real estate web site, know what works best and have a web site set up to capitalize on the visitors you pay to generate. Your budget, whether you want registration, how relevant is the destination page, your ad wording and more are all important.
Real Estate Website Content - Market Reports and Alerts
It doesn't matter how much traffic your real estate website gets if it's not generating leads. This technique will get you that coveted email address from site visitors.
It doesn't matter how much traffic your real estate website gets if it's not generating leads. This technique will get you that coveted email address from site visitors.
Real Estate Website Content - Consumer Instructional
You can fill a website with visitor and search engine friendly content just by writing about what you talk about all day. Giving consumers information about the real estate business is great the way to go.
You can fill a website with visitor and search engine friendly content just by writing about what you talk about all day. Giving consumers information about the real estate business is great the way to go.
Real Estate Drip Email - Adapt to Avoid the Trash Bin
There are hundreds of thousands of real estate drip emails going out today. Unfortunately, most of the senders don't realize that the vast majority hit the Trash bin automatically. You need to adapt.
There are hundreds of thousands of real estate drip emails going out today. Unfortunately, most of the senders don't realize that the vast majority hit the Trash bin automatically. You need to adapt.
Should You Run Adsense Ads, Or Others, On Your Real Estate Site?
Whether to run Adsense ads, or other ads, on a real estate site, is a question I see a lot in forums. It's not a decision to be made lightly.
Whether to run Adsense ads, or other ads, on a real estate site, is a question I see a lot in forums. It's not a decision to be made lightly.
Point2Agent Websites for Real Estate Professionals
I have used a Point2Agent website for a number of years, and this review will give you the pros and cons of whether to go with Point2Agent for your web presence.
I have used a Point2Agent website for a number of years, and this review will give you the pros and cons of whether to go with Point2Agent for your web presence.
QR Codes for Real Estate - Connect With Cell Phones From Listings
QR codes are coming to the U.S. Actually, they are here, but real estate professionals just haven't realized it yet. Learn how QR codes are being used for real estate.
QR codes are coming to the U.S. Actually, they are here, but real estate professionals just haven't realized it yet. Learn how QR codes are being used for real estate.
Price Value Alerts to Enhance Your Real Estate Buyer Services
Are you alerting buyers to values that come on the market or experience significant price reductions? I don't just mean the buyers with whom you're actually working either.
Are you alerting buyers to values that come on the market or experience significant price reductions? I don't just mean the buyers with whom you're actually working either.
Real Estate Listing Syndication
There are a number of advantages one brokerage can tout that can cause a competing agent to walk out of a listing presentation a loser. One that shouldn't happen nearly as often as it does is the Internet exposure statement. Any site can use real estate listing syndication to expose their seller's home to millions of visitors every month. Learn about it here.
There are a number of advantages one brokerage can tout that can cause a competing agent to walk out of a listing presentation a loser. One that shouldn't happen nearly as often as it does is the Internet exposure statement. Any site can use real estate listing syndication to expose their seller's home to millions of visitors every month. Learn about it here.
What Sites are Best for Real Estate Listing Syndication?
Every local real estate agent and brokerage website should be syndicating their listings on the major sites that they deem appropriate. Which are best?
Every local real estate agent and brokerage website should be syndicating their listings on the major sites that they deem appropriate. Which are best?
Real Estate Listing Syndication - How to Get It Done
Many real estate agents and brokers have a website, but do not have their listings syndicated to major real estate portals. Their website service may not provide this ability. Learn how to get it done here.
Many real estate agents and brokers have a website, but do not have their listings syndicated to major real estate portals. Their website service may not provide this ability. Learn how to get it done here.
How Do You Syndicate Your Website?
Too many real estate agents and brokers think that the value to their listing client is their own site's search engine position. That is of value to the broker/agent, but it's the syndication that's of value to the client.
Too many real estate agents and brokers think that the value to their listing client is their own site's search engine position. That is of value to the broker/agent, but it's the syndication that's of value to the client.
Website Content Questions Answered - A Plan for Your Site
The vast majority of real estate agents and brokers are quite aware of the importance of search engine position to their long term success. There's no argument here about that. But, when the decisions about content for the site begin with SEO strategy, you're biting the wrong end of the elephant. It's not difficult to plan and execute a successful site, just get the "Intent" right before you b…
The vast majority of real estate agents and brokers are quite aware of the importance of search engine position to their long term success. There's no argument here about that. But, when the decisions about content for the site begin with SEO strategy, you're biting the wrong end of the elephant. It's not difficult to plan and execute a successful site, just get the "Intent" right before you b…
A Content Length and Planning Exercise for Your Web Site
Using a topic that might be part of a real estate website, let's look at how content length decisions are really quite simple. First we decide what the visitor needs, and that drives our design and content length.
Using a topic that might be part of a real estate website, let's look at how content length decisions are really quite simple. First we decide what the visitor needs, and that drives our design and content length.
Content Length - What's the Ideal Content Length for Site Pages?
In trying to please the search engines, the question of content length for real estate web site pages is discussed frequently. Think visitors first and then think "less is better."
In trying to please the search engines, the question of content length for real estate web site pages is discussed frequently. Think visitors first and then think "less is better."
Keep It Above the Fold for Visitor Satisfaction
Above the fold web space is that area of the screen that can be seen when it's loaded and without scrolling down. Don't waste it with things your visitor doesn't need.
Above the fold web space is that area of the screen that can be seen when it's loaded and without scrolling down. Don't waste it with things your visitor doesn't need.
The About Me Page is the Place for the "All About You" Information
Too many real estate websites are online billboards with extensive "all about me" information on the home page and multiple other pages. It's not all about you, so place that info on the About Me page.
Too many real estate websites are online billboards with extensive "all about me" information on the home page and multiple other pages. It's not all about you, so place that info on the About Me page.
The What & Where of Good Real Estate Web Site Content
You know that you need good and unique real estate website content, but just what is "good" content and how can you get it. Learn here how to create or locate the content you need.
You know that you need good and unique real estate website content, but just what is "good" content and how can you get it. Learn here how to create or locate the content you need.
Internal Linking for Real Estate Website SEO
While all your competitors are scrambling to trade links for SEO, spend some of your time working on your internal linking. For SEO, internal linking is a valuable tool. And it's best for your visitors too.
While all your competitors are scrambling to trade links for SEO, spend some of your time working on your internal linking. For SEO, internal linking is a valuable tool. And it's best for your visitors too.
Real Estate Web Site Content and SEO
Real estate web site content is simply the information that you place on your site. It includes articles, blog posts, statistics, general information, etc. Learn what you need to get your site better placement in the search engines.
Real estate web site content is simply the information that you place on your site. It includes articles, blog posts, statistics, general information, etc. Learn what you need to get your site better placement in the search engines.
Keyword Density for the Real Estate Website
SEO, or Search Engine Optimization, frequently involves the analysis of a page's keyword density. Real estate keyword density isn't any different than any other. Learn what the ideal keyword density is here.
SEO, or Search Engine Optimization, frequently involves the analysis of a page's keyword density. Real estate keyword density isn't any different than any other. Learn what the ideal keyword density is here.
Real Estate Web Sites - Tips to Avoid Common Mistakes
A real estate website is not an advertisement. When you stop building it like one, your website leads will skyrocket. Learn what most Realtors do wrong here.
A real estate website is not an advertisement. When you stop building it like one, your website leads will skyrocket. Learn what most Realtors do wrong here.
A Real Estate Web Site Powered by Wordpress Blog Software
Can you have a full-featured real estate web site powered by Wordpress? You bet you can. And some of the great features you pick up from the thousands of Wordpress plugins and widgets can make your site an informative and lead generating powerhouse.
Can you have a full-featured real estate web site powered by Wordpress? You bet you can. And some of the great features you pick up from the thousands of Wordpress plugins and widgets can make your site an informative and lead generating powerhouse.
Strategies for a Successful Real Estate PPC Program
Learn the top strategies for developing a successful real estate ppc (pay per click) advertising program. You can effective use real estate PPC to generate leads in ways much more focused and effective than any other medium.
Learn the top strategies for developing a successful real estate ppc (pay per click) advertising program. You can effective use real estate PPC to generate leads in ways much more focused and effective than any other medium.
A Basic Real Estate Web Site Plan For Visitors and Search Engines
If you plan from the beginning to provide content easily found by your site visitors, it can lead to better search engine optimization as well. It's all in the way you divide and group your content.
If you plan from the beginning to provide content easily found by your site visitors, it can lead to better search engine optimization as well. It's all in the way you divide and group your content.
Delivery Problems with Your Real Estate Email? - What to Do and What to Check
It's a shame that many real estate agents and brokers are not receiving large numbers of valid and important emails each day. Either their spam filters are catching good emails, or the've exceeded storage limits. Not keeping on top of checking and disposing of emails can cause some systems to stop delivery due to file storage limits being exceeded. Not knowing how to check emails caught as spam could cost you money also. Never leave total control to your spam software.
It's a shame that many real estate agents and brokers are not receiving large numbers of valid and important emails each day. Either their spam filters are catching good emails, or the've exceeded storage limits. Not keeping on top of checking and disposing of emails can cause some systems to stop delivery due to file storage limits being exceeded. Not knowing how to check emails caught as spam could cost you money also. Never leave total control to your spam software.
Know How to Make Your Real Estate Web Site a Lead Generator
New real estate agents that see what a web site can do for their business are eager to get started on one. Read first about search engine optimization, domain name selection, best content for a real estate web site and more here.
New real estate agents that see what a web site can do for their business are eager to get started on one. Read first about search engine optimization, domain name selection, best content for a real estate web site and more here.
Using Your MLS Property Sold Reports to Generate Web Site Leads
By far, one of the best lead generation techniques for a web site is to offer property sold statistical reports in exchange for the visitor's email address. Most MLS systems produce some type of report or screen view of tabulated sold statistics. Just get those into .pdf format, and post them on the web with a form for email delivery.
By far, one of the best lead generation techniques for a web site is to offer property sold statistical reports in exchange for the visitor's email address. Most MLS systems produce some type of report or screen view of tabulated sold statistics. Just get those into .pdf format, and post them on the web with a form for email delivery.
Reasons Why Real Estate Web Sites Do Not Generate Commissions
Probably 80% of all real estate agent and brokerage web sites are ineffective at actually bringing active buyer and seller clients to the business. There are several reasons for this, and all are easily corrected.
Probably 80% of all real estate agent and brokerage web sites are ineffective at actually bringing active buyer and seller clients to the business. There are several reasons for this, and all are easily corrected.
How to Capture Quality Prospects from Your Real Estate Web Site
Most real estate agents believe that they need a website, however there are widely divergent opinions on what it takes to get quality leads from it. There are proven and inexpensive ways to capture prospect information and generate commissions from your real estate web site.
Most real estate agents believe that they need a website, however there are widely divergent opinions on what it takes to get quality leads from it. There are proven and inexpensive ways to capture prospect information and generate commissions from your real estate web site.
Poor Email Practices that Lose Real Estate Agents Clients
With email such a major force in our personal and business lives, it's important that we understand how to use it to our benefit. When you receive emails from buyer or seller prospects, are you dealing with them in a way that will end up with a commission?
With email such a major force in our personal and business lives, it's important that we understand how to use it to our benefit. When you receive emails from buyer or seller prospects, are you dealing with them in a way that will end up with a commission?
Paying Less for PPC Clicks with Good Ad Copy
From the beginning, Google's method of ranking sponsored pay per click ads has rewarded the ads with the highest click-through ratios. It is possible to gain higher ranking than another paid ad with a lower bid just because your ad draws more clicks as a percentage of impressions. Yahoo, having adopted a similar system, will also be rating the quality of ppc ads to influence their rank.
From the beginning, Google's method of ranking sponsored pay per click ads has rewarded the ads with the highest click-through ratios. It is possible to gain higher ranking than another paid ad with a lower bid just because your ad draws more clicks as a percentage of impressions. Yahoo, having adopted a similar system, will also be rating the quality of ppc ads to influence their rank.
Sorting Through the Maze of Real Estate Web Site Information & Services
One of the most daunting tasks for a new real estate agent or broker is to plan, research and constuct an effective real estate web site. With the huge number of vendors offering everything from bare bones templates to full custom design services, it's hard to know what's true and what's not. We'll look at some of the most common web site information and how reliable it is....or isn't.
One of the most daunting tasks for a new real estate agent or broker is to plan, research and constuct an effective real estate web site. With the huge number of vendors offering everything from bare bones templates to full custom design services, it's hard to know what's true and what's not. We'll look at some of the most common web site information and how reliable it is....or isn't.
Things to Consider When Choosing a Real Estate Web Site Domain Name
Many wonder if they should use their own Name as their web site domain name. Though it can be one of the names that point to your site, it shouldn't be the primary. It doesn't have to include "real estate" but there are those who believe it helps with the search engines.
Many wonder if they should use their own Name as their web site domain name. Though it can be one of the names that point to your site, it shouldn't be the primary. It doesn't have to include "real estate" but there are those who believe it helps with the search engines.
Content Items for a Real Estate Web Site
If you want your real estate web site to do more than just showcase your listings, then you need to pay attention to what it presents to the visitor. Content that buyer and seller web shoppers want is what will get them to your site and keep them until they're ready for a transaction.
If you want your real estate web site to do more than just showcase your listings, then you need to pay attention to what it presents to the visitor. Content that buyer and seller web shoppers want is what will get them to your site and keep them until they're ready for a transaction.
Search Engine Optimization (SEO) On a Budget
SEO, Search Engine Optimization, is a topic about which millions of pages of printed and web material have been written. It's not a quick process, and you can accomplish your goal over time without paying the latest "guru" to try and trick the search engines.
SEO, Search Engine Optimization, is a topic about which millions of pages of printed and web material have been written. It's not a quick process, and you can accomplish your goal over time without paying the latest "guru" to try and trick the search engines.
Ways to Alienate Your Web Site Visitors
Intrusion into your web site visitors' systems, such as capturing information to contact them without it being volunteered is a sure-fire way to make them mad.
Intrusion into your web site visitors' systems, such as capturing information to contact them without it being volunteered is a sure-fire way to make them mad.
Pay for That First Click, Know What Works in PPC Advertising
Before you set up an account or spend a dime on pay per click (ppc) marketing for your real estate web site, know what works best and have a web site set up to capitalize on the visitors you pay to generate.
Before you set up an account or spend a dime on pay per click (ppc) marketing for your real estate web site, know what works best and have a web site set up to capitalize on the visitors you pay to generate.
Strategies for Writing an Effective Real Estate Pay-per-Click (PPC) Ad
Pay per click advertising can be economical and quite effective in getting visitors to your real estate web site. But, if you think it's just "high bidder wins", you're dead wrong. Ad composition, position strategy and landing page considerations make all the difference.
Pay per click advertising can be economical and quite effective in getting visitors to your real estate web site. But, if you think it's just "high bidder wins", you're dead wrong. Ad composition, position strategy and landing page considerations make all the difference.
Researching Keywords & Phrases for Real Estate Pay-Per-Click (PPC) Advertising
Pay per click (PPC) web advertising is one of the most focused and cost effective marketing methods ever conceived. But you need to do it right, and that starts out with a thorough knowledge of the search terms that the real estate web visitor is using to locate your services and information.
Pay per click (PPC) web advertising is one of the most focused and cost effective marketing methods ever conceived. But you need to do it right, and that starts out with a thorough knowledge of the search terms that the real estate web visitor is using to locate your services and information.
Setting Up a Google Real Estate PPC Account
This is a tutorial with flash videos that takes you step-by-step through setting up a new Google PPC account for real estate. Learn how to set up your first ad and choose the best keywords.
This is a tutorial with flash videos that takes you step-by-step through setting up a new Google PPC account for real estate. Learn how to set up your first ad and choose the best keywords.
Are Multiple Real Estate Web Sites an Effective Marketing Tactic?
Though there are some real estate agents and brokers who have managed to do effective marketing with multiple web sites, it's far more important to have one web site with lots of content valuable to your prospects and site visitors.
Though there are some real estate agents and brokers who have managed to do effective marketing with multiple web sites, it's far more important to have one web site with lots of content valuable to your prospects and site visitors.
Should You Require Contact Information to Search Listings on Your Web Site?
Should you make your real estate web site visitors sign in to search listings? Data is sparse on this subject, and the two sides are both very sure that they are right. As the internet becomes ever more competitive for real estate sites, it's really a common sense exercise to make your decision.
Should you make your real estate web site visitors sign in to search listings? Data is sparse on this subject, and the two sides are both very sure that they are right. As the internet becomes ever more competitive for real estate sites, it's really a common sense exercise to make your decision.
Steps to Implement Effective and Profitable Drip Email for Real Estate
Effective drip email for real estate is not that difficult, and it's very important if you are planning on realizing business from the internet. Learn the steps to set up an effective and profitable real estate drip email system here.
Effective drip email for real estate is not that difficult, and it's very important if you are planning on realizing business from the internet. Learn the steps to set up an effective and profitable real estate drip email system here.
The Ultimate Real Estate Email Newsletter Strategy
With real estate email newsletters getting more popular every day, how do you develop one that is interesting, timely and not too time consuming or expensive to produce? Using blogging and RSS feeds, a fantastic email newsletter program can be developed at little or no cost.
With real estate email newsletters getting more popular every day, how do you develop one that is interesting, timely and not too time consuming or expensive to produce? Using blogging and RSS feeds, a fantastic email newsletter program can be developed at little or no cost.
Content Match in Real Estate PPC or Pay Per Click Campaigns
Content match in PPC or real estate pay per click advertising, is allowing the search engine, Google or Yahoo, to place your PPC ads on pages that the engine sees as relevant to your product, service or ad copy. This isn't inherently bad, nor very inaccurate, but do your really want someone looking for a gardening center in your town to see your real estate ad and click on it?
Content match in PPC or real estate pay per click advertising, is allowing the search engine, Google or Yahoo, to place your PPC ads on pages that the engine sees as relevant to your product, service or ad copy. This isn't inherently bad, nor very inaccurate, but do your really want someone looking for a gardening center in your town to see your real estate ad and click on it?
Marketing with RSS to Email
Using RSS to email and RSS with email, a real estate agent can improve email delivery and open rates. Newsletters and bloq posts can be delivered to prospect email.
Using RSS to email and RSS with email, a real estate agent can improve email delivery and open rates. Newsletters and bloq posts can be delivered to prospect email.
Using the Google Keyword Bid Tool
If you're going to spend money on PPC, pay per click, advertising, you need to know how to use a keyword bid tool to select less competitive keywords for exposure at a lower cost. Video and screen shot class here.
If you're going to spend money on PPC, pay per click, advertising, you need to know how to use a keyword bid tool to select less competitive keywords for exposure at a lower cost. Video and screen shot class here.
Using the Yahoo Keyword Selection Tool
Yahoo has a tool that allows you to enter a keyword phrase and see all the searched variations on that phrase for the last full month. The results tell you the number of searches for each phrase variation. Use it to locate opportunities in phrases with smaller search volumes that might be less expensive to bid for, as well as those that might be overlooked by the competition.
Yahoo has a tool that allows you to enter a keyword phrase and see all the searched variations on that phrase for the last full month. The results tell you the number of searches for each phrase variation. Use it to locate opportunities in phrases with smaller search volumes that might be less expensive to bid for, as well as those that might be overlooked by the competition.
Start Out Right With Your Email - Here's the Federal CanSpam Act
Before you blast out that beautiful new listing mass email, you might want to be sure you know the rules. The fines for spamming can be huge.
Before you blast out that beautiful new listing mass email, you might want to be sure you know the rules. The fines for spamming can be huge.