- Bandit signs for neighborhood placement
- Classified ad marketing for distressed homeowners
- Cards and brochures to asset managers & foreclosure managers
- Probate & real estate attorney contacts
- Websites and email follow-up
All of those things will continue to work for you, but don't ignore Twitter to gather prospects and get the word out that you buy and sell real estate. One survey in May 2009 showed that 51% of Twitter user respondents were between 35 and 54 years of age. And, I can tell you that my three teenage daughters do not use Twitter. So, it's developing quickly, and in the age group that owns and purchases real estate.
Set up a Twitter account with either your name or something like http://twitter.com/IBuyTXHomes (didn't exist when I wrote this), and begin to post about what you do in 140 character bites. It's a lot like the "sound bites" that TV and radio have used for many years. It's headline marketing about what you do and how you can help a homeowner who needs to avoid foreclosure. Link "tweets" to your web pages, like a tweet that says "How to avoid foreclosure and save your credit score at http://ShortLinkHere."
Do these on a regular basis, and also post news items about the local housing market. You'll begin to build a follower base, and it could include asset managers and others who can bring you repeat business in the future.
