Every day there's a new real estate agent or someone studying to become one that asks the question on a forum "Do I need to be good at sales to be a real estate agent?", or some variation. Though almost everyone in business is selling themselves, their products or their services to their customers, the product that we deliver to our clients is a long list of services.
1. When Buyers Were Surveyed, They Had a List of Desired Services
When surveyed, actual home buyerslisted what they wanted most from their real estate agents. Check them out and you'll see that they're very service-oriented requirements.
2. Sellers Also Were Specific About the Services They Wanted from Us
One might look at this list and think the top two items involved sales. More accurately, they are marketing functions. Placing their home out there in the proper way for the exposure to potential buyers. Again, we see a list of services that the listing client wants from their agent/broker.3. There's Even a Certification Program for Quality Real Estate Service
The QSC®, Quality Service Certification is a program where real estate professionals can subscribe to a package of quality service delivery standards and be rated by their clients after the transaction for how well they delivered on those promised services.Think service more than sales and you'll be a leg up in your real estate career.
