Top 4 Ways to Market Your Listings to Other Agents

1. Talk about your listings.

At that next Board luncheon, you're talking to your peers about your day, your latest client horror story, etc. Ask about the buyers they're working with. If one of their buyers sounds like a fit for one of your listings, tell them about it. Don't be shy, as they may have been busy and missed it.

2. Special Agent-Oriented Flyers

That beautiful brochure you produce on each listing for the public will work for this, but consider a slightly different approach for agents. Modify that consumer brochure a bit to include information that will help other agents to show your listing. This might include information that would help the broker to prepare their clients for things like a cluttered tenant living space. There are a number of things you might tell another agent that can help them that you wouldn't put in a marketing brochure.

Get this brochure out to all the agents that are effective buyer representatives in your MLS.

3. Email - But Only with Courtesy

You'll get vehement arguments from agents about whether they want to receive those highly graphic new listing emails. They can be effective, but the best practice would be to send a regular email to your list and ask them first. No response or a negative response should be your clue to remove them from the list.

4. Tours and Open Houses for Agents

Always place your listings on the agent tours. You might want to do a special open house for agents, perhaps with refreshments. Almost every experienced agent or broker will tell you that they have had listings sell faster because an agent fell in love with the property and showed it extensively.