You can certainly be like many real estate professionals and be a "jack of all trades." The rest of that quote is "master of none." In some areas, especially small rural locations, it may be necessary to spread your business focus to accommodate all types of properties and clients.
However, if you are in an area where one or more of the real estate niche opportunities presented here will work for you, it's worth your time to investigate the niche and its opportunities.
1. The FSBO, For Sale By Owner, Real Estate Niche
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For Sale by Owner listings are increasing in number. A motivator for the seller is the Internet, and the belief that they can market their home as well as a real estate brokerage. By doing so, they hope to save commission dollars. A large percentage of these FSBO homes don't sell that way and end up listed. Read more ...
2. Vacation & Resort Home Buyers as a Real Estate Niche
Jim Kimmons
This is my favorite real estate niche, as it's the one I chose in living in a ski and mountain resort community. A comfortable living, or a large brokerage, can be built on the vacation home buyer niche. In this article, get the reasons why, and what vacation home buyers expect. Read more ...
3. Waterfront Properties for Your Real Estate Niche
Jim Kimmons
While waterfront properties are closely related to the vacation and resort property niche, they aren't quite the same. I practiced real estate in Austin, TX for a while, an area with several popular lakes with many waterfront homes. While there were definitely vacation home buyers, there were also just as many locals purchasing waterfront properties. Learn more in this article. Read more ...
4. Working the Real Estate Investor Niche
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While new investors can require more support and time, the more experienced real estate investors can bring you a great many deals without the need to drive them around for months prior. They tend to do a lot of their own research, and may even know the market better than most real estate agents in the area. Read more ...
5. Developing a Baby Boomer Niche Strategy
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With some counts showing the number of people living that were born in the baby boomer generation at more than 70 million, that's a pretty large market. And, it's a market with common goals and requirements as they enter retirement. Learn about their needs and how to market this niche. Real more ...
6. The First Time Buyer as a Real Estate Niche
While first time buyers were everywhere and relatively easy to work with in the real estate price boom years, they developed a healthy cautious side in the crash beginning in 2007. But, that doesn't mean that the first time home buyer isn't still a great marketing niche. They simply need more in the way of information now. Read more ...
7. The Condominium Real Estate Niche
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Condominiums can be a wonderful real estate niche. There are economies of scale in education, information gathering, and marketing, as well as a concentration of business in smaller areas. Read more ...
8. Making Luxury Homes Your Real Estate Marketing Niche
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Take the title link to learn about the trade-offs in marketing and other costs if you adopt the luxury real estate niche for your business. It is a great niche for many, but know what's required.
