Information and educational efforts are more important in working with first time buyers. They generally need more information about the process, a slower approach, and feedback throughout the process. It's normal to show more homes to a first time buyer, as they are both curious and cautious, wanting to be sure that they've seen everything necessary to come to a decision.
The first time home buyer will often want to spend time at the beginning of the relationship in asking a lot of questions, as they may not know at that point whether they want a home or a condo, and in what area. They'll respond well to lots of information about property types, taxes, ownership benefits and costs of maintaining a home.
Never rush the new buyer, spending whatever time necessary to gain their trust and confidence in your knowledge and ability to guide them through the search, negotiation and closing process. Trust will grow as you are seen to be very responsive, a complete information resource, and not pushy.
A good website with information focused on the first time buyer is a great tool, and will draw visitors and future clients in the niche. But, also develop a folder of information in print form. These buyers will generally want to spend a lot of time in research, and your provision of this material builds trust and saves you some time in explaining what they would be happy to read on their own.
A great many real estate professionals are doing quite well in targeting first time buyers as their real estate marketing niche.
