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What Clients Value in Real Estate Agent Skills & Qualities

Pay Attention to What Your Clients Value in Your Personal & Business Qualities


A great deal of our time, money and personal effort goes into marketing our expertise and qualities to the public to build a client base. Once we've done a great job for them, repeat business and referrals will follow. But, first we have to do business with them. Marketing featuring the skills and qualities they value will give us a leg up in this area.

From most important down, here are the to skills and qualities of real estate agents that actual home buyers said they valued.

  • Honesty and integrity
  • Knowledge of purchase process
  • Responsiveness
  • Knowledge of real estate market
  • Communication skills
  • Negotiation skills

There are others, including people skills and technology skills, but those are the top items. In our marketing series, we've determined the value of the Internet, so why would technology skills rate low? Many times it's how you ask the question. Note the importance of responsiveness and communication skills. If their entire first weeks of interaction with you was over the Web and email, then those items would imply a need for some technology knowledge.

Whether your marketing features these skill sets or not, it is important to your future repeat and referral business to concentrate on doing your very best in these areas.

I'm just hitting some high points out of 100 pages of critical information.

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