There are definitely agents out there that, when developing a page about the local area night life, will copy a couple of great descriptive paragraphs out of a travel site. Or perhaps they take a photo or clipart image from a web search and use it on their site. With the great pressure to have a functioning web site for lead generation, this is definitely a problem that must be addressed for the protection of your business.
Develop with your attorney a written policy that spells out the permitted and prohibited activities for developing both printed and web content. Define copyright infringement and give examples. This would also include using the photographs taken by competing agents when a listing expires and changes brokerages. They may do the wrong thing anyway, but your written instructions to the contrary should help to protect you if it becomes litigation.
