This series of tutorial articles will give the real estate professional a clear picture of what Twitter is, how it fits into a real estate marketing plan, and how to use it effectively to actually build business. Real strategies for using multiple Twitter accounts are described, and how to spend less time getting more into and out of Twitter.
1. A Twitter Overview - What It Is and What It Does
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What is Twitter? What uses might a real estate professional find valuable in their marketing efforts from Twitter? Get a basic overview of Twitter in this short bullet-point article, then move on to specifics.
2. Twitter as a Micro-blogging Platform
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Twitter can be a wonderful networking tool, with the ability to broadcast information that followers actually value, and then correspond with them if there are questions. By making area and market announcements, and tweeting alerts, the real estate professional can serve up very targeted market information.
3. Twitter Return on Investment
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There are strong opinions both ways, with some believing that Twitter is a total waste of a real estate professional's time, while others think it's a valuable real estate marketing tool. Read both sides and see some statistics in the article at the link.
4. Twitter Influence - What's Really Valuable?
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There are dozens, maybe more, software and services that measure "influence" on Twitter. While they use different methods, most use the number of followers as a prominent part of their measurement calculation. The problem is knowing which followers are actually valuable prospects for real business. Read about these services and real estate specifics at the link.
5. The Multiple Twitter Account Marketing Strategy
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The best way to get around getting lost in the noise of Twitter is to tailor Twitter accounts for specific followers wanting specific information. Learn at the link how to use multiple Twitter accounts to deliver very targeted information to those who will actually value it.
6. Using Hootsuite to Manage Multiple Twitter Accounts
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Real estate professionals who adopt the targeted multiple Twitter account strategy will need a way to manage those accounts efficiently, as well as post tweets quickly. Using Hootsuite, learn at the link how to spend a lot less time and do more with multiple Twitter accounts.
7. The Twitter Alerts Two-fer
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There's no disputing that there aren't enough hours in the day to get it all done. Using Twitter real estate market alerts a second time to create a market alert page on a website just makes sense. Once set up, it works behind the scenes, keeping the page updated automatically.
8. Document Sharing With Twitter
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Delivering a local real estate marketing report via Twitter is as easy as uploading it to a third party service, and the Tweet is created with a shortened link for you. Delivering market reports or other timely documents is easy and fast.
9. Using Twitter Search for Business & Market Information
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There's no doubt that there is a huge amount of valuable information linked to by tweets. The problem is in getting to it through all of the billions of daily tweets that are mostly noise. Learn at the link how to efficiently use Twitter searches to deliver you the information you need minutes after it's tweeted.
10. Breaking News Networks on Twitter
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Every community has a great many businesses and government offices now using Twitter. Some really great information is released hundreds of times every day. Learn at the link how to use Twitter to aggregate these sources into a valuable breaking news feed for the community.
11. Twitter Accounts for Listing Marketing
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While I strongly recommend not tweeting about your listings in your regular Twitter account, there are strategies to market your listings so that those who are interested can follow them, while others will not unfollow you just because they don't want to see them. Learn how at the link.
