Facebook Ads, the PPC (Pay Per Click) variety, can bring you highly targeted website traffic, and can even put a face to a name in some cases. Facebook ads allow an image and reasonable text, and show up in the right sidebar when your targeted ad recipient is online in Facebook.
And, targeting the right prospects is the name of the game. It cuts advertising costs and increases results. Learn in these two tutorials how to set up a highly targeted Facebook ad campaign and how to monitor the results.
1. How to Set Up A Real Estate Facebook PPC Ad Campaign
Jim Kimmons
In the tutuorial at the link, you'll learn the basics of setting up a Facebook Ad PPC campaign, and we'll build an example ad. We'll also effectively target it to be shown only to the prospects most likely to become a customer or client in the future. The ability to target who sees your Facebook ad by a number of different demographic characteristics makes this an amazing marketing tool.
Click on the link to see screenshots and follow the process of building a Facebook ad, how to place an image and word the ad for real estate, and what it will look like on a targeted prospect's facebook pages.
2. Facebook Real Estate Ads Reports & Results Tracking
Jim Kimmons
Once your Facebook real estate PPC ads are up and running, there is a great deal of information about who is clicking on your ads in Facebook ads reports. You can see where they live, their age group, male or female, and more. But, the most amazing thing is that I've found about one out of every five or six who click on the ad will actually have their Facebook profile page presented to me in my WordPress statistics or in Google Analytics.
It's really an adventure every day to see the faces and a little about these site visitors. Click on the link to see the Facebook real estate ads reports and how to get to a real person's profile in some cases.
