Campaign Setup and Run Days
We're setting up our first ad, thus our first campaign, so we give the campaign a name. Then we tell Facebook the maximum we want to spend each day. You can set this as low as $1 to run a test, but be sure that it's not set to less than the cost of one click, or your reports will be blank. Now tell Facebook if there are certain days you want the ad to run, or just to run it continuously. Based on the number of expected ad presentations, Facebook will have a suggested number in the daily budget box. We'll see in the next item why $50 is there.
CPC or CPM and the Bid
Based on the fact that there are more than 500,000 people who'll see our ad, Facebook is showing us that our suggested bid is $0.71/click, and we can expect about 71 clicks/day. There's your $50. If that's outside our desired budget, we will see far fewer clicks when we change the daily budget number. And, from experience, you'll probably not be paying the $0.71, but some number a little lower.
At this point, you may want to go back up the screen and tighten your criteria a little, rather than having your ad quit running early in the day because you've run out of budget. You can always loosen the criteria later if you're not getting the clicks you want.
That's it for setting up a Facebook Real Estate Ad Campaign. It's easy and quick, so why not give it a try?
