An excellent example of divergent opinion is illustrated in articles in the July issue of Realtor Magazine and the July/August issue of The Real Estate Professional Magazine. The NAR publication is focused on YouTube, and using it for real estate video and marketing. The other magazine is critical of the quality of videos on the free services, and strongly advocates using a paid video solution, in this case Fliqz.com.
The article recommending Fliqz.com is written by that company's CEO, so we know that there could be some bias there. However, both of these articles are correct, and both are not. The two approaches are both of value in your real estate video marketing, but you just need to know the ways in which each is most valuable.
- For exposure to a great number of daily site visitors, use YouTube, MetaCafe, Yahoo Video, and Google Video.
- For quality display on your website or blog, use a paid solution, such as Fliqz.com, or the less expensive Screencast.com.
- For email to your listing client to show what you've produced, definitely send the higher quality video from a paid solution.
- To illustrate to your client the exposure their home is getting, use TubeMogul.com and syndicate their video to multiple free sites.
The key is to combine the use of the free sites with a paid solution that gives you more control and protects your video investment long term. The higher quality of the paid solution video has its place, while the mass exposure value of the lower quality free video sites is of great value as well.
