The typical Baby Boomer looking for that special retirement home, or for a vacation home for a getaway, begins their dreaming early. They enjoy the anonymity of the Web, and the ability to do extensive research without sales pressure. Many start years before their anticipated purchase. Far from a negative thing, those agents and brokers who recognize this buyer's needs will profit handsomely down the road.
One reason these real estate browsers avoid direct contact is their aversion to sales pressure of any kind when they are a long way from a deal. Some also actually care about using your time when they're not ready to buy. However, we need to get past the anonymity and into some kind of direct communication early. Then we need to maintain that relationship until the time comes for them to buy.
There are proven ways of accomplishing these goals. Moreover, the buyers become extremely loyal during the process, never considering another agent when the time comes to purchase. Continue in this series to learn how to capture contact information and work with this lucrative market segment.
