However, there are people out there who want to know about new listings in their price range, thus the saved searches on IDX search pages on our sites. Let's look at a way to serve both these audience groups without alienating anyone. It's simply setting up a separate Twitter account just for listing marketing, and/or new listings announcements from the MLS.
I have my normal real estate Twitter account, and I don't do marketing of listings there, though I do a lot of market statistical reporting and alerts. I decided to add new listing alerts from the MLS by price range to my Twitter presence, but I started a new account just for this purpose. I then went into my MLS (Paragon FNIS), and set up alert reports to be emailed to me by four major price ranges for new listings.
When the email comes in, I use Hootsuite's Hootlet to send it right up to the special new listings alert account. You can also use Twittermail, or another email-to-twitter service, set up a rule or filter in your email account, and have them automatically Tweeted.
Using this method, my normal followers for general area and local real estate information can keep up on the regular account. Those interested in getting all new listings as they're entered into the MLS can follow the listings alert account. It works for everybody.
