Instead of Marketing Services - Try Service Marketing for Real Estate on the Web

What's the difference? It's Providing - Not Telling

Unfortunately, too many real estate professionals and brokerages are trying the same old strategies for marketing themselves and their services on the internet. Since it's a radically different medium than any we've seen before, the same old methods aren't going to win the marketing prize.

So, let's look at the difference in the two approaches in brief:

Marketing Services - This is the way we're used to. Build a web site, place a lot of stuff on it about our company, franchise brand, how we're the best, what we'll do for the customer/client, etc.

Service Marketing - A new approach for the internet and the information-hungry and impatient real estate web site visitor would involve providing highly valuable real estate information, locally focused and without obligation to view it. In other words, provide some service to the customer BEFORE they have consented to do business with you. Dont' TELL them what you can do, SHOW them. It's not difficult to structure this information to make the site visitor quite happy that they found your site, but still have a higher level of information available in exchange for their contact information.

Get outside of the box in marketing your business on the web. The old ways will not work for you long term. Those that learn to do it right will reap the rewards.