Drip email has become overpowering, and most of the real estate drip email campaigns out there are of little or no use to their senders. Instead, they serve to drive away future business in droves. So, what's the answer if you want to stay in touch with your prospects? Many use snail mail or, more recently, email newsletters. However, if they're buying canned newsletters, even with one custom article, they usually aren't very fulfilling when it comes to the "local, local, local" nature of the prospect's information requirements.
A solution that works extremely well for me is a blog with an automated weekly or monthly newsletter compilation. I'm already blogging for a number of reasons. If I'm already creating interesting and timely content for my blog, what better source for a newsletter? I use Feedblitz.com for my newsletter delivery, but there are others.
I'm posting two to three times a week to my blog. Many subscribe to the RSS feed in their newsreaders, but many more have no idea how to do that. They will, however, subscribe for a weekly or monthly email delivery of the latest posts in the blog. I'm accomplishing two missions with one resource, and my prospects appreciate and look forward to delivery of the newsletter.
