Many have ignored LinkedIn, or have relegated it to a position of low importance on their list of Web networking sites. The belief that the business focus of LinkedIn will not get them to hot home buying and selling prospects isn't accurate. Everybody works somewhere. Many are self-employed contractors and professionals. In fact, these very professionals are in the higher income strata that will produce higher real estate commissions.
Beyond those considerations however, there is the professionalism of networking with others in positions related to real estate.
- Appraisers
- Mortgage brokers
- Bankers
- Home Inspectors
- Attorneys
- Title companies
- Contractors
All of these occupations relate to real estate and our transactions process. These people can send you business, as well as help you to better serve your clients. LinkedIn allows you to present yourself to these related professionals, as well as the opportunity to answer their questions in your areas of expertise. This builds credibility and respect, and it will lead to future business.
There are also numerous groups on LinkedIn discussing real estate and real estate investing topics. Investor clients are on LinkedIn asking questions that you can answer, building your credibility and gaining "Expert" points for display on the network. There is a NAR group, as well as several other real estate professional discussion groups. You can learn and discuss in these groups.
LinkedIn is free at a level that will work for most of us. Go take a look and start your profile today.
