Using PPC, Pay Per Click, advertising since the day I moved to the state and town in which I currently live, I've built a nice business. 100% of my business has come from my website, and always will. Yes, I get referrals, but they come from clients and customers who first found me on the Internet, then used my services and referred me. So, the second tier of client came from the website as well.
Let's assume that you've read other articles, perhaps in series with this one, that have convinced you that you can succeed with website marketing. You've followed the "best practices" tips for how to do PPC advertising, create the ads and landing pages, and place great content on your website. You've also created some special reports, white papers, or an eBook to offer your site visitors in return for their contact information. You're ready to place these report offers on relevant site pages, and it's time to develop a "form" to gather their contact information and place them into your system for follow-up. This is critical, as they're probably weeks to months away from a transaction, so you need to stay top-of-mind with every prospect.
You may have a CRM, Customer Relationship Management, system that can take the information from a form and create a new prospect profile. I'm going to be giving you specific tools in this article to create a form, have it place the prospect into a follow-up system, and automatically send them a series of emails. I'll be using two tools that can be absolutely free, but definitely are very low cost. These tools work together to automate your lead capture and follow-up to keep more prospects until they're ready to do business.
