And, kudos to those websites with great content, articles, information and statistics that keep their visitors engaged and even returning for another look. With all of these things done well, you'd think that the leads would be pouring in. Wrong! Most real estate websites do a really poor job of generating leads, meaning turning that suspect visitor into a prospect by getting their contact information.
Just asking a website visitor to give up their email address in return for nothing, or a place on your "Guest Roster" is useless. What does a guest roster get them? They know - email junk. Even newsletter signup forms are not greatly effective. The visitor would have to really love your content, see that it is regularly updated, and want to get more of it via email. They won't and they don't.
The vast majority of real estate website visitors remain anonymous, and move from one site to another, harvesting the information they want from several. Then, at some point, one lucky real estate professional may get their email address if they need to ask a question. Most do not, and they will simply drift away. Your task is to offer a compelling reason for that visitor to willingly give you their name and email address.
The next two pages of this article will show you how to use reports, statistics and an easy to prepare eBook to offer your visitors a valid reason to give you their contact information. It works, and if you do it right, you'll see a jump in your website leads almost overnight.
