Marketing for Real Estate With the Internet
Probably the most dramatic and important changes in the real estate industry have been brought about by the internet. Far from being resistant to it, real estate agents and brokers should embrace it. Find out here how to use the web to help your clients and your business.
Using Twitter for Real Estate Listings - Marketing is Also Service
Twitter has grown so fast, and been adopted by so many real estate professionals, but the big question remains; what's its value as a real estate business generator. Here's how to use a Twitter account for each listing in a way that might bring you business.
Twitter has grown so fast, and been adopted by so many real estate professionals, but the big question remains; what's its value as a real estate business generator. Here's how to use a Twitter account for each listing in a way that might bring you business.
Twitter Influence is Only Valuable if You're Influencing Buyers and Sellers
Debates rage over what constitutes "influence" on Twitter. Sites have scores and measures, and each has a methodology that has merit. But, if I want to sell real estate, my influence with my peers isn't valuable.
Debates rage over what constitutes "influence" on Twitter. Sites have scores and measures, and each has a methodology that has merit. But, if I want to sell real estate, my influence with my peers isn't valuable.
If Time is Money - Spend Yours on Web Content
Comparing an article or blog post's longevity to advertisement in just about any other media is a real eye-opener. Thinking "evergreen" for your content is key.
Comparing an article or blog post's longevity to advertisement in just about any other media is a real eye-opener. Thinking "evergreen" for your content is key.
Displaying Perpetual Real Estate Statistics is Easy With Zoho Creator
Google and Zoho both have free tools to enter information with a form, and that info can then update automatically with an embed on your website or blog. I like Zoho, and here's how it works.
Google and Zoho both have free tools to enter information with a form, and that info can then update automatically with an embed on your website or blog. I like Zoho, and here's how it works.
What's the Return On Investment of Time In Twitter for Real Estate?
When it comes to admitting its popularity, few would argue with the growth of Twitter. But there is a lot of argument about its value to a real estate professional. Get stats here.
When it comes to admitting its popularity, few would argue with the growth of Twitter. But there is a lot of argument about its value to a real estate professional. Get stats here.
Text Message Marketing for Real Estate Listings
A text message marketing service for your real estate listings.
A text message marketing service for your real estate listings.
Affordable Real Estate Listing Text Message Marketing
Text messaging is not going away; and people are driving by your listings right now, so learn here about an affordable service to text property details to them in front of the home.
Text messaging is not going away; and people are driving by your listings right now, so learn here about an affordable service to text property details to them in front of the home.
What Are My Site Visitors Viewing - Community or Real Estate Posts
I keep a pretty close watch on my site traffic, and just did a ratio calculation for real estate page clicks in relation to other types of content on my community oriented site. See the results.
I keep a pretty close watch on my site traffic, and just did a ratio calculation for real estate page clicks in relation to other types of content on my community oriented site. See the results.
For the Paranoid - Control Your Real Estate Internet Business Presence
Being paranoid isn't a problem if everybody really is out to get you. It's not intentional, but real estate websites should be under as much of their owners' control as possible.
Being paranoid isn't a problem if everybody really is out to get you. It's not intentional, but real estate websites should be under as much of their owners' control as possible.
A Tutorial on Using Twitter for Building Your Real Estate Business
Twitter has, in just over three years, become a huge network phenomenon. It grew more than 1287% in its third year alone, eclipsing the growth of Facebook. With Facebook, LinkedIn, Twitter and other specialty forums and networks for real estate professionals, time we spend in managing them becomes very important. Get valuable tips and resources here for using Twitter to grow your business, but…
Twitter has, in just over three years, become a huge network phenomenon. It grew more than 1287% in its third year alone, eclipsing the growth of Facebook. With Facebook, LinkedIn, Twitter and other specialty forums and networks for real estate professionals, time we spend in managing them becomes very important. Get valuable tips and resources here for using Twitter to grow your business, but…
Twitter for Growing Your Real Estate Business
Twitter is growing so fast it's hard to track. And a great deal of that growth is use by businesses to communicate with and support their customers. It's also a great marketing tool, so learn here about how it can be used to grow your real estate business.
Twitter is growing so fast it's hard to track. And a great deal of that growth is use by businesses to communicate with and support their customers. It's also a great marketing tool, so learn here about how it can be used to grow your real estate business.
Using Hootsuite to Simplify Your Multiple Twitter Account Management
Real estate professionals are adopting Twitter quickly. Many have learned to have more than one account to keep personal things and business separated. Hootsuite helps with that and does a lot more.
Real estate professionals are adopting Twitter quickly. Many have learned to have more than one account to keep personal things and business separated. Hootsuite helps with that and does a lot more.
Buying Back Your Own Real Estate Website Visitor from Mortgage Calculators
Are you getting good real estate website or blog traffic? Do you have a mortgage calculator for your site visitors? Do you know where it's taking them? You should.
Are you getting good real estate website or blog traffic? Do you have a mortgage calculator for your site visitors? Do you know where it's taking them? You should.
GoGoPin.com for Free Real Estate Online Ad Design
I took GoGoPin for a quick spin to see how easy it makes creating a real estate ad. It really was pretty easy, free, and even let me send in an image from my camera phone.
I took GoGoPin for a quick spin to see how easy it makes creating a real estate ad. It really was pretty easy, free, and even let me send in an image from my camera phone.
The Breaking News Network - Community With Real Estate At The Center
The Domus Consulting Group has introduced a concept for using Twitter to create a community hub for breaking news, with the real estate professional at the center.
The Domus Consulting Group has introduced a concept for using Twitter to create a community hub for breaking news, with the real estate professional at the center.
Twitterville - A Book About How Twitter Is Changing The Business World
Twitterville outlines the short but fast-developing history of Twitter, then gives great real world examples of both good and bad uses of Twitter in business. It can change the way you go to market.
Twitterville outlines the short but fast-developing history of Twitter, then gives great real world examples of both good and bad uses of Twitter in business. It can change the way you go to market.
Sending New Real Estate Listings to Twitter the Right Way
The general opinion is that tweeting new real estate listings to your Twitter account, Facebook or LinkedIn isn't a good idea. However, creating a separate Twitter account just for new listing alerts could work well for you.
The general opinion is that tweeting new real estate listings to your Twitter account, Facebook or LinkedIn isn't a good idea. However, creating a separate Twitter account just for new listing alerts could work well for you.
Are Blast Email Listing Flyers SPAM?
What is your opinion on sending email listing flyers to all the members of the MLS?
What is your opinion on sending email listing flyers to all the members of the MLS?
Using Real Estate Email Flyers for Listings Marketing - Opt-in Is The Way
Though email is free and easy to do, it doesn't mean you should abuse your fellow practitioners with unsolicited email flyers for listings.
Though email is free and easy to do, it doesn't mean you should abuse your fellow practitioners with unsolicited email flyers for listings.
Real Estate Website Content - The Twitter Alerts Two-fer
Using Twitter to increase your exposure can provide other benefits as well. See here how to get a two-for-one exposure using Twitter for releasing breaking news about your local real estate market.
Using Twitter to increase your exposure can provide other benefits as well. See here how to get a two-for-one exposure using Twitter for releasing breaking news about your local real estate market.
Stop Posting Your Real Estate Listings on Twitter, Facebook & LinkedIn
There is considerable disagreement over this, but I do not believe you should be posting your listings on Twitter, Facebook and other social networks as many gurus tell you to do it.
There is considerable disagreement over this, but I do not believe you should be posting your listings on Twitter, Facebook and other social networks as many gurus tell you to do it.
What Do You Expect from Your Real Estate Website?
Too many real estate professionals don't demand what they should from their websites. They talk about a lot of things, but it really should be all about a direct path from websites to commissions.
Too many real estate professionals don't demand what they should from their websites. They talk about a lot of things, but it really should be all about a direct path from websites to commissions.
Real Estate & Social Networking - You're Not Selling There
It's a different environment when you're creating a presence on the social & business online networks. It's not about selling yourself, but more about helping others & being a good network citizen.
It's a different environment when you're creating a presence on the social & business online networks. It's not about selling yourself, but more about helping others & being a good network citizen.
Though Still Going Strong - Real Estate Drip Email Should Probably Go Away
Real estate drip email is resulting in millions of emails a day, so the quantity certainly isn't dying. But, is it's ability to be an effective medium for working with real estate prospects and clients dying?
Real estate drip email is resulting in millions of emails a day, so the quantity certainly isn't dying. But, is it's ability to be an effective medium for working with real estate prospects and clients dying?
More Business From Thinking Longer Term for Vacation & Resort Real Estate
Are you throwing away future vacation & resort real estate brokerage business by thinking in the short term only? My last two best deals were people who visited for six years and shopped for three.
Are you throwing away future vacation & resort real estate brokerage business by thinking in the short term only? My last two best deals were people who visited for six years and shopped for three.
Getting Targeted Site Visitors by Contributing to Other Internet Sites
Though it's been done somewhat in print, radio and TV, reverse marketing is going to be much more valuable for real estate websites and blogs.
Though it's been done somewhat in print, radio and TV, reverse marketing is going to be much more valuable for real estate websites and blogs.
Real Estate Brokerages & Blogging Sites for Local Exposure
The trend of franchises to create huge national real estate search sites could be the wrong approach. Consider the franchise providing local sites on blogging platforms for their franchisees and their agents.
The trend of franchises to create huge national real estate search sites could be the wrong approach. Consider the franchise providing local sites on blogging platforms for their franchisees and their agents.
Social Networking for Real Estate - How Much is Too Much?
Between Facebook, LinkedIn and Twitter, how much time do you invest in social networking for your real estate business? How much is too much? How can you leverage your time?
Between Facebook, LinkedIn and Twitter, how much time do you invest in social networking for your real estate business? How much is too much? How can you leverage your time?
Tell Your Site Visitors Why Your IDX Is Better Than National Search Sites
Too many real estate brokers assume that visitors to their websites or blogs all understand that they are searching all local listings on the IDX search pages. They don't, so be sure you tell them.
Too many real estate brokers assume that visitors to their websites or blogs all understand that they are searching all local listings on the IDX search pages. They don't, so be sure you tell them.
We Network & We Engage - The Key Is To Merge The Two Tech-wise
Real estate brokers, since the very beginning, have been networkers. They join and network in their communities, as well as working with related businesses. They are also pretty good at engaging prospects and clients. Now bring it together in the new tech world.
Real estate brokers, since the very beginning, have been networkers. They join and network in their communities, as well as working with related businesses. They are also pretty good at engaging prospects and clients. Now bring it together in the new tech world.
Real Estate Video Is A Must For Your Web Presence
It isn't just about listing virtual tours. It's about area, neighborhood and business information. Video for real estate purposes should be high on your website plan list.
It isn't just about listing virtual tours. It's about area, neighborhood and business information. Video for real estate purposes should be high on your website plan list.
Google Personalized Search is Changing Real Estate Search Results
Learn how Google's Personalized Search is changing, and how it may influence your real estate website's traffic and page rankings.
Learn how Google's Personalized Search is changing, and how it may influence your real estate website's traffic and page rankings.
Leveraging Internet Mapping for Real Estate Business
With consumers using their mobile devices more every day, there are ways in which the brokerage and the individual real estate professional can leverage Google mapping for gathering prospects.
With consumers using their mobile devices more every day, there are ways in which the brokerage and the individual real estate professional can leverage Google mapping for gathering prospects.
Are You Stuck in a Rut Generating Real Estate Website Leads?
Times change, technology marches on, and consumers are evolving in their Internet and email habits. Are there any new ways to generate real estate website leads?
Times change, technology marches on, and consumers are evolving in their Internet and email habits. Are there any new ways to generate real estate website leads?
Home Isn't Where To Send Your Direct Mail Leads From Real Estate Farming
A great many real estate agents are very successful due to neighborhood farming with direct mail. The Internet is changing the way we market in many ways, but it can work really well with direct mail farming.
A great many real estate agents are very successful due to neighborhood farming with direct mail. The Internet is changing the way we market in many ways, but it can work really well with direct mail farming.
A Picture is Worth...Your Listings, Photos and Virtual Tours
The NAR 2008 Profile of Home Buyers and Sellers clearly indicates that images and virtual tours are important to home buyers. See the numbers here.
The NAR 2008 Profile of Home Buyers and Sellers clearly indicates that images and virtual tours are important to home buyers. See the numbers here.
Real Estate Virtual Tours - Hollywood Style on a Shoestring Budget
This is a review of the online video production service at Animoto.com to show you how a real estate virtual tour can be produced inexpensively with interesting transitions and effects.
This is a review of the online video production service at Animoto.com to show you how a real estate virtual tour can be produced inexpensively with interesting transitions and effects.
Using LinkedIn For Real Estate Networking
LinkedIn is a network, but more of a business network than the social platforms of Facebook and Myspace. It is a powerful networking tool for the real estate professional. LinkedIn for real estate will allow you to network globally, and that's how business is done in today's Internet world. Learn here how to set up your free LinkedIn profile and build a powerful network reach.
LinkedIn is a network, but more of a business network than the social platforms of Facebook and Myspace. It is a powerful networking tool for the real estate professional. LinkedIn for real estate will allow you to network globally, and that's how business is done in today's Internet world. Learn here how to set up your free LinkedIn profile and build a powerful network reach.
LinkedIn for Real Estate - Build Your Connections for Business
The value of your LinkedIn profile and involvement are the connections you'll make all around the world. These can be anyone from old classmates, past colleagues in other companies, and a great many new connections you'll make through LinkedIn.
The value of your LinkedIn profile and involvement are the connections you'll make all around the world. These can be anyone from old classmates, past colleagues in other companies, and a great many new connections you'll make through LinkedIn.
The Importance of LindedIn for the Real Estate Professional
Though many real estate professionals have set up profiles on MySpace and Facebook to communicate socially with consumers, there is a definite value to the more business-focus approach of LinkedIn.com.
Though many real estate professionals have set up profiles on MySpace and Facebook to communicate socially with consumers, there is a definite value to the more business-focus approach of LinkedIn.com.
YouTube Insight Will Tell You Where They're Viewing Your Videos
Google Analytics is really an amazing tool to track your site's traffic. However, if you're using video a lot, YouTube's Insight tool will also show you where those who watch your videos are from.
Google Analytics is really an amazing tool to track your site's traffic. However, if you're using video a lot, YouTube's Insight tool will also show you where those who watch your videos are from.
What Is The Future Of The Real Estate Podcast?
The real estate podcast is coming on strong for a variety of reasons. Find out how your own real estate podcast can help your marketing efforts.
The real estate podcast is coming on strong for a variety of reasons. Find out how your own real estate podcast can help your marketing efforts.
Real Estate Listing Video With Animoto.com
You can use various different video production solutions, from free to expensive, for your video of your real estate listings. If you want to do flashy stills-to-video production, look at Animoto.com.
You can use various different video production solutions, from free to expensive, for your video of your real estate listings. If you want to do flashy stills-to-video production, look at Animoto.com.
In Slow Markets Real Estate PPC Justs Gets Better
Real estate PPC in a tough market? While it is difficult to spend more money when you're making less, it actually is a better idea with PPC, pay-per-click.
Real estate PPC in a tough market? While it is difficult to spend more money when you're making less, it actually is a better idea with PPC, pay-per-click.
Real Estate Listing Video With Animoto.com
You can use various different video production solutions, from free to expensive, for your video of your real estate listings. If you want to do flashy stills-to-video production, look at Animoto.com.
You can use various different video production solutions, from free to expensive, for your video of your real estate listings. If you want to do flashy stills-to-video production, look at Animoto.com.
Should You Sell Banner or Other Ads on Your Real Estate Website?
Should you sell banner advertising, or other advertising on your real estate website? It's up to you, but there is a better use of your time, effort, and good will.
Should you sell banner advertising, or other advertising on your real estate website? It's up to you, but there is a better use of your time, effort, and good will.
Google Adwords and Adsense - The Difference for Real Estate Sites
Many real estate professionals confuse the two services, Google Adwords and Google Adsense. Learn the difference and why I only recommend one for real estate websites.
Many real estate professionals confuse the two services, Google Adwords and Google Adsense. Learn the difference and why I only recommend one for real estate websites.
Reaching a Wider Real Estate Audience with Website Translation
Real estate website translation becomes more important every day. When someone in another country wants to research real estate in your area, will they be able to do so in their language on your site?
Real estate website translation becomes more important every day. When someone in another country wants to research real estate in your area, will they be able to do so in their language on your site?
Real Estate Video - Quality and Exposure Go Hand-In-Hand
Different opinions are widely published about whether to use YouTube for real estate video, as its video quality isn't top notch. It's not a decision really, YouTube is important, but you can produce quality for your site as well.
Different opinions are widely published about whether to use YouTube for real estate video, as its video quality isn't top notch. It's not a decision really, YouTube is important, but you can produce quality for your site as well.
Using Screencast.com for Real Estate Video Storage and Sharing
Real estate video isn't just home listings. It can include interviews with sellers or local business people, area sites, and neighborhood video to give viewers a better picture of subdivisions or areas. Using a service like screencast.com can help.
Real estate video isn't just home listings. It can include interviews with sellers or local business people, area sites, and neighborhood video to give viewers a better picture of subdivisions or areas. Using a service like screencast.com can help.
Entering a New Author User Into Our Real Estate WordPress Blog Site
In this tutorial, we'll enter a new user who will be a guest author. This example is our mortgage person. They won't be posting directly, rather emailing us their text. However, making them an author gives us the ability to group their posts and do other things they will like.
In this tutorial, we'll enter a new user who will be a guest author. This example is our mortgage person. They won't be posting directly, rather emailing us their text. However, making them an author gives us the ability to group their posts and do other things they will like.
Using Web Bites to Build Your Internet Real Estate Presence
We've all heard about "sound bites," the short pieces of someone's speech taken out of the whole, and sometimes used to give an incorrect presentation of the whole. In today's marketing world, we need to use "web bites" to our advantage.
We've all heard about "sound bites," the short pieces of someone's speech taken out of the whole, and sometimes used to give an incorrect presentation of the whole. In today's marketing world, we need to use "web bites" to our advantage.
Going Viral With Your Listing Video Tours With Tubemogul
The Web is where it's at today for marketing ourselves and our listings. The great thing about it is that many of the services available are free or very inexpensive.
The Web is where it's at today for marketing ourselves and our listings. The great thing about it is that many of the services available are free or very inexpensive.
The Internet Second Home or Vacation Home Buyer
One of the hottest niche markets on the Web is the second home or vacation home buyer niche. Baby Boomers are opting for second homes in record numbers. Find out how to serve then on the Internet until they're ready to buy.
One of the hottest niche markets on the Web is the second home or vacation home buyer niche. Baby Boomers are opting for second homes in record numbers. Find out how to serve then on the Internet until they're ready to buy.
Communicating With the Second Home or Vacation Home Buyer
Once you've captured the contact information for a second home or vacation home buyer, learn how to communicate with them over the extended time period until a transaction.
Once you've captured the contact information for a second home or vacation home buyer, learn how to communicate with them over the extended time period until a transaction.
The Blog-to-Newsletter Replacement for Drip Email
The quantity of garbage drip email sent out by real estate agents is staggering. It may be easy and cheap, but it isn't doing most of them any good at all. Learn how to do it right.
The quantity of garbage drip email sent out by real estate agents is staggering. It may be easy and cheap, but it isn't doing most of them any good at all. Learn how to do it right.
Capturing the Internet Vacation or Second Home Buyer
Baby Boomers are transforming the second home and vacation home markets in this country. Learn what you need to do on your web site or blog in order to get them to happily provide their contact information.
Baby Boomers are transforming the second home and vacation home markets in this country. Learn what you need to do on your web site or blog in order to get them to happily provide their contact information.
The Web Second or Vacation Home Buyer is a Time Investment
The Internet has caused many changes in our real estate marketing. One that is huge is the time involved in working with buyer clients. Learn the motivations and time lines for vacation & second home buyers.
The Internet has caused many changes in our real estate marketing. One that is huge is the time involved in working with buyer clients. Learn the motivations and time lines for vacation & second home buyers.
Your Web Site and the Second or Vacation Home Buyer
With the second home market growing exponentially among the baby boomer generation, it is critical that real estate professionals learn how to work with this group on the Internet. First, learn what they want from your web site, blog or both.
With the second home market growing exponentially among the baby boomer generation, it is critical that real estate professionals learn how to work with this group on the Internet. First, learn what they want from your web site, blog or both.
Blog or Web Site for Real Estate?
Though a blog and a web site have very different structures, it is possible to have both on one platform. You can integrate a blog into a web site, or in this case, build a site on a blog platform.
Though a blog and a web site have very different structures, it is possible to have both on one platform. You can integrate a blog into a web site, or in this case, build a site on a blog platform.
Should a Broker Censor the Content of Agent Web Sites & Blogs?
Almost daily there is news of real estate brokers censoring the web content of their agents' sites and blogs. In the worst cases, they totally control the sites for agents and limit their ability to post their own content. Why?
Almost daily there is news of real estate brokers censoring the web content of their agents' sites and blogs. In the worst cases, they totally control the sites for agents and limit their ability to post their own content. Why?
Real Estate Podcasting Basics to Get You Started
If you've got a yen to do real estate podcasting, it isn't a difficult or expensive thing to get started. Here are some instructions and free to low cost solutions to get you into podcasting very quickly. Learn about the basics, mechanics, software and hardware to do it right.
If you've got a yen to do real estate podcasting, it isn't a difficult or expensive thing to get started. Here are some instructions and free to low cost solutions to get you into podcasting very quickly. Learn about the basics, mechanics, software and hardware to do it right.
Recording a Phone Interview for Real Estate Podcasting
Real estate podcasting can involve interviewing people with whom you cannot set up a physical meeting. If so, you'll likely want to do a phone interview and record it. You can, of course buy any number of recorders for attachment to your regular phone, inform them and just do the recording. However, using Skype for VOIP, you can use an online recorder also.
Real estate podcasting can involve interviewing people with whom you cannot set up a physical meeting. If so, you'll likely want to do a phone interview and record it. You can, of course buy any number of recorders for attachment to your regular phone, inform them and just do the recording. However, using Skype for VOIP, you can use an online recorder also.
Real Estate Podcasting in the Field
Once you've started podcasting, you might get hooked on it. It's fun and a great marketing tool to boot. But sitting at a computer with a headset is just the tip of the iceberg. Next you'll want to podcast remotely from events, meetings and other locations. Here's a piece of equipment and the how-to process to do it with style.
Once you've started podcasting, you might get hooked on it. It's fun and a great marketing tool to boot. But sitting at a computer with a headset is just the tip of the iceberg. Next you'll want to podcast remotely from events, meetings and other locations. Here's a piece of equipment and the how-to process to do it with style.
The Mechanics of Real Estate Podcasting for the Beginner
Real estate podcasting isn't as difficult as you might think. Most computers have microphone and player software pre-installed, and all you need is a good quality headset or microphone to record your voice. If you want music in your podcast or its intro/ending, you should have some audio editing software, but music isn't required.
Real estate podcasting isn't as difficult as you might think. Most computers have microphone and player software pre-installed, and all you need is a good quality headset or microphone to record your voice. If you want music in your podcast or its intro/ending, you should have some audio editing software, but music isn't required.
Real Estate Podcasting - Taking Your Image to the Next Level
There is little doubt that this article is ahead of many real estate agent's technology curve. If you're not blogging yet, you need to look at that before you think of podcasting. If you're already blogging and have the time and inclination to put some audio out there about your area, your company and local real estate, this is a start.
There is little doubt that this article is ahead of many real estate agent's technology curve. If you're not blogging yet, you need to look at that before you think of podcasting. If you're already blogging and have the time and inclination to put some audio out there about your area, your company and local real estate, this is a start.
Instead of Marketing Services - Try Service Marketing for Real Estate on the Web
The internet has turned the real estate industry on end. And it's no more evident than in the way real estate agents, brokers and brokerages market themselves on the web. Unfortunately, most still use the same old strategy of touting their knowledge, expertise, company resources or brand name in a PUSH the product at the consumer.
The internet has turned the real estate industry on end. And it's no more evident than in the way real estate agents, brokers and brokerages market themselves on the web. Unfortunately, most still use the same old strategy of touting their knowledge, expertise, company resources or brand name in a PUSH the product at the consumer.
Don't Fear the Internet - Use it For Profit
Use the power of the internet to market your business, grow your client base, advertise your listings and run your real estate business better.
Use the power of the internet to market your business, grow your client base, advertise your listings and run your real estate business better.