Is There a Better Way to Compensate Real Estate Professionals?:
Would the Consumer and REALTOR® be Better Off If...?:
The ACRE™ Designation - Good for REALTORS® and Consumers:
The ACRE Council LLC believes that there are many problems with the old standby commission percentage business model. They put forth a whole new way of thinking for the real estate agent/broker, which is as a professional whose time is valuable. All the work of the agent should be compensated, whether a deal goes all the way to closing or not. This concept can even out and also actually increase the income of an agent.
The Consumer Gets Choices from a Real Estate Consultant:
Using this business model, the consumer can still choose the traditional method, and many will. However, they will do so with a clearer understanding of our role as real estate professionals and how we're compensated. This takes out "discounting", as they see your service rates and packages, know they're choosing to place the transactional risk on you, and thus pay for that risk-avoidance.
The Course, Exam and Cost:
One difference with this program is that there is no ongoing cost to retain the designation. It's yours forever once you've paid and passed the course. The cost is $499.
Included in the first year is access to the "Graduate Coaching Exchange". This site has ongoing help, tips and member information exchange. Other ACRE graduates share their forms, ideas and experiences. After the first year, continued login is $100/year.
Definitely Not Recommending MLS Only Without Transaction Help:
Our greatest value to the customer/client is in our knowledge of the process and the pitfalls hiding within it. Suggested packaging of services may be called "MLS Only", as marketing isn't included. However, the suggested service packages include all the negotiation and transactional functions that we offer to help our customer to avoid problems.
Taking Your Real Estate Business to a New Place with Consulting:
You're not a "discounter", and you can do fee-for-service, hourly rates a la carte, or packaged flat rate services. It's all up to you. The key is to offer services that will be valued by the consumer in ways that allow them to choose what will work best for them. Of course, we can decide that just a listing in the MLS with no other services is too risky for all concerned.