Definition: There's one thing that almost all successful real estate agents have done to develop their business in a specific area or market demographic. They "farm" the area for business. The term farm implies growing something. That's what you do when you farm a local subdivision. You plant the seeds of future business, nurture them with marketing and then hopefully reap the rewards in commissions.
Farming can involve any or all of direct mail, door knocking, postcards, newsletters, email or any other form of advertising. The key to farming an area is to do it with regularity and keep on your message.
