The REALTORS Land Institute is the organization that grants the ALC, Accredited Land Consultant Designation to real estate professionals. For more than 60 years, this group has worked toward improving the professionalism of those involved in all phases of land brokerage.
Let's look at the reasons they cite for making the acquisition of this designation a top priority if you're engaged in some phase of land brokerage.
1. Exposure
As with most organizations that grant professional designations, there are online and published lists of the real estate professionals that hold the designation.
In highly specialized niches such as this one, the membership and property directories hold high value. The buyers and sellers of large land tracts, as well as developers, builders and corporations all utilize directories such as these to quickly access a list of those with the specialized skills they require.
2. Networking
Membership in this organization allows the exchange of information and ideas among like-minded professionals engaged in land brokerage activities. The requirements for the designation assure you that you are tapping a knowledge resource upon which you can rely.
3. Education
Once you've gained the designation, your education never ends. Courses are offered to keep up with current trends and information. The curriculum is designed not only to increase knowledge and professionalism, but also to help you build your business and earning power.
4. Marketing
"Property Marketing Sessions" are events offered locally and nationally to the membership. Marketing venues, success strategies and other resources offered at these events are highly valued by members.
5. Distinction
The longevity of the organization, as well as the stringent experience and education requirements, make this designation an indicator of distinction in the land brokerage profession.
6. Resources
Print and electronic newsletters, as well as a members-only web site provide marketing and technological training and materials to hone the skills of members.
