One truth never changes. People love to sell things to real estate professionals. Whether it's the latest high-tech website solution, or leads from an aggregator site, there is a lot of money spent every year by real estate professionals on the latest and greatest products and services. Learn here how technology solutions can help you to run your brokerage business efficiently and at a very low cost relative to value.
In today's rapidly-developing technology world, many agents are far more versed in the latest tech tools than their brokers. Far from being a threat that they'll become your competition, the broker can use readily-available technology tools to attract and retain the very best agents. Learn more in this article about the why and how.
Assaults on the traditional real estate brokerage business model and compensation structures are coming from both the government and consumers. It's unlikely that the traditional way will totally die, but innovation in fee structures and agent compensation will make some brokerages grow, while others could be doing less business. Learn why.
I'm not talking about the seemingly-dying idea of a "Virtual Office Website" as it related to the government's settled suit against NAR. What we want to look at is how you can do more in the way of management, customer service, and agent communications with online services. They're inexpensive and provide efficiency.
Using inexpensive online Intranet services, a brokerage can do everything the old hardware-networked systems did before, only at a lower cost and with more flexibility. Learn in this article how you can use less office space to provide better service and more efficient document and transaction management.
Some might argue, but it looks like blogs are here to stay as viable Internet marketing tools for agents. However, there is a far more powerful use for blogs in presenting a unified brokerage Web presence, while luring and keeping the very best agents out there. Learn how in this article.
Though an Intranet will give you more in the way of integrated tools for brokerage management, you can accomplish a lot of the same things at very little cost with an internal brokerage blog. Communicate with your agents and customers, manage leads and more. Learn how here.
