1. Money
You can opt-out at any time. Please refer to our privacy policy for contact information.

The Completely Online Real Estate Brokerage - Less Office Space & Better Service


1 of 5

What is Cloud Computing and How It Can Improve Real Estate Brokerage
Cloud computing.

Using cloud computing for real estate brokerage.

Here's what Wikipedia has for a definition of "cloud computing:" computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. To simplify, we use online solutions instead of onboard software to run our business. We log in to servers on the Internet to do what we are used to doing on our own computer or our in-house network.

So, how are we going to use cloud computing to manage and market our real estate brokerage? Why should we even care? Here's a partial list of things we can do in this new virtual environment:

  • Maintain a lot less office floor space with agents operating remotely
  • Cut operating costs with online document and communication services
  • Reduce reliance on office staff in pure overhead support functions
  • Better serve our clients by using the latest available technology
  • Enhance our marketing, get more leads, and increase brokerage income and profit

In this series of detailed steps, I'll share resources with you to help you to adopt a cloud brokerage approach to your business. You'll get links to resources that provide online services, as well as basic instructions in how and why to use them. Keep reading, and I believe you'll be amazed at what you can now do without more staff, less office space, and generally lower overhead. Meet with your decision makers and those who will be impacted and get their buy-in.

©2014 About.com. All rights reserved.