Sales and Lead Management for the Real Estate Brokerage
With the internet and agent web sites, it is even more important for a brokerage to have a marketing plan that includes detailed sales and lead management procedures. These need to include agent accountability and follow-up. Learn how to set up systems to account for every lead and assure proper follow-up, with a subsequent increase in sales.
In House Mortgage Services in the Real Estate Brokerage
More real estate brokerages are installing in house mortgage services in their offices. The premise is that the home buyer appreciates and wants the one-stop convenience. Should you offer this arrangement?
More real estate brokerages are installing in house mortgage services in their offices. The premise is that the home buyer appreciates and wants the one-stop convenience. Should you offer this arrangement?
An Example Brokerage Lead Management System
Although writing about the proprietary lead management system used by Cendant® for their real estate franchises, this article illustrates the process that works.
Although writing about the proprietary lead management system used by Cendant® for their real estate franchises, this article illustrates the process that works.