Real estate blogging is gaining in popularity daily. So why is it that many sources say that less than 5% of real estate blogs are actually successful at their primary goal of generating leads to convert to buyers and sellers? It could be that less than 5% of real estate bloggers are doing everything right. This survey asked successful and failed bloggers alike to answer questions intended to pinpoint what common items made some of them so successful at generating the majority of their business from their blogs.
It seems logical to assume that the longer you do something, the better you get at it. As a simple approach, this applies to real estate blogging as well. However, read this article to find out specific ways in which time online helps a real estate blog to be successful.
Blogging isn't "show and tell." The Internet forces us to take radically different approaches to marketing. The web consumer has very different attitudes about how they wish to be approached. Your methods must change if you want to gather and retain prospects, as well as successfully convert them to clients.
Again, the Internet prospect is very different than a magazine or newspaper reader. Learn here why they do not want to read about your listed properties on your blog. It is all about long term loyal readers, subscribers and future business. Don't throw away future clients early in the process.
More real estate bloggers are beginning to tie their blog post excerpts into social networks such as FaceBook and Twitter. It certainly gets your voice out there in a big way. Many develop a long list of followers. And, this survey shows that this practice generates a lot of leads ... with a surprise!
It seems logical that the more subscribers we have to our real estate blog the more ultimate prospects we'll develop and get to a closing. It's mostly true, but there's more below the surface of this topic. Read the article to see what a survey of real estate bloggers found.
Of course, she who pays close attention to the metrics of visitors to her site will reap rewards if this information is used to improve the blog site. But, there is more than you think to this relationship between using site analytics and successful real estate blogging. Read why this was the greatest differentiator for success in this survey.
There will be some vehement disagreement with this article, but it is not my opinion. The CREST, Center for Real Estate & Social Technologies, survey of real estate bloggers states clearly that self-hosting your blog is the best way to go for success. If you're part of a real estate blogging network, you may want to read about the RENet.com echo effect.
