Real estate blogging experts are continually debating about the content that works best in an agent or brokerage blog. There are those who believe it should be heavily real estate focused, so the search engines will bring that ready-to-transact prospect to them. Others take a longer term approach.
Approaching the debate from the reader/visitor demographic, should you laser focus on the prospect currently in the buying or selling mode? Or is there a reason to look at others out there for future business?
Everyone will likely be a hot prospect sooner or later. Learn what type of content is most likely to keep them on your site until they are.
Keeping visitors as loyal readers for the long haul is planning for great future business. How a community focus can increase your sphere of influence by having them come to you. You will get their attention, and community groups and leaders will court your attention.
The real estate blogging community definitely has differing opinions about whether a real estate professional should dilute the focus of their blog from strictly real estate subjects. It's an argument about search engine optimization and focusing only on those currently seeking to buy real estate, versus spreading the focus to community and a larger prospect pool...eventually.
You don't always need to be pushing yourself on groups and community in order to gain market share. There is a way to use a community oriented blog to provide value to groups, government and business. This will "pull" them to you, rather than you pushing yourself at them.
