1. Business & Finance

Discuss in my forum

Trade One Print Ad's Cost For A Year Of Internet Marketing

More for Less is the theme this year, so here's a trade that works wonders.

By , About.com Guide

When real estate professionals are examining marketing budgets and trying to make wise spending decisions, it's really a slam-dunk to consider a trade of one week's ad cost for a year of exposure.

That's about what you can do by canceling one print ad that costs $100 or more and starting a self-hosted WordPress blog for your real estate business. Forget the things that scare you. You can blog, you can write well enough, and you can come up with meaningful content that will bring site visitors and eventual commissions.

I'm going to take you to linked articles that will show you just how to do it, how to spend less than $150 a year for a full-blown professional blog website, and how it can be your only web presence. You'll see what to place on the site for content, how to generate leads, and how to market them after you've gotten the leads. So, let's take these steps to real estate blog marketing success:

You can do it. It will work, and you will be able to build a huge business from your web presence using these tools and tips.

©2012 About.com. All rights reserved.

A part of The New York Times Company.